Heineken Sales by Country

The United States is Heineken's biggest market in 2025 at US$47m and a 9% share, ahead of the next largest markets.

Biggest Market

9%

2nd Biggest Market

9%

3rd Biggest Market

7%

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Heineken Revenue Share by Country

  • United States is Heineken's largest market at US$47m, a 9% share, in 2025.
  • Brazil is Heineken's second-largest market at US$45m, a 9% share, in 2025.
  • Vietnam is Heineken's third-largest market at US$37m, a 7% share, in 2025.
  • Greater China is Heineken's fourth-largest market at US$30m, a 6% share, in 2025.
  • United Kingdom is Heineken's fifth-largest market at US$26m, a 5% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
9%US$47m
2
9%US$45m
3
7%US$37m
4
6%US$30m
5
5%US$26m

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