Heineken — Top Retailers
In 2025, mercadolivre.com.br was the single largest store selling Heineken online, generating US$37m at a 7.2% share of the brand's online brand revenue, ahead of tiktok.com and asda.com in second and third place. The ranking mixes Heineken's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Heineken
- mercadolivre.com.br generated US$37m in brand revenue online, a 7.2% share, in 2025.
- tiktok.com generated US$31m in brand revenue online, a 6.0% share, in 2025.
- asda.com generated US$19m in brand revenue online, a 3.7% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$37m7.2% | |
| 2. | Wholesale | US$31m6.0% | |
| 3. | Wholesale | US$19m3.7% | |
| 4. | D2C | US$17m3.2% | |
| 5. | Wholesale | US$16m3.0% |
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