Howler Bros Company & Revenue
Main Country Selling to
United StatesMain Category
FashionRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Howler Bros Revenue & Forecast
Howler Bros Revenue, Sales & Forecast
- Howler Bros's e-commerce revenue reached US$5m in 2025.
- Howler Bros's annual sales changed -16% year over year in 2025.
- In 2024, Howler Bros's e-commerce revenue was US$7m.
Annual Revenue (GMV)
2025Forecast
2026Get Howler Bros's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Howler Bros's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareHowler Bros Monthly Sales & Revenue Development
- Howler Bros's monthly e-commerce sales reached US$0.5m in 10/26.
- Howler Bros's monthly sales changed +9% versus the previous month in 10/26.
- Across 2025, Howler Bros's e-commerce revenue totaled US$5m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareHowler Bros Top Stores by Revenue
- howlerbros.com is Howler Bros's largest store at US$5m in United States, a -16% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  howlerbros.com | US$5m | -16% |
Howler Bros has only one top store, so there are no other stores to compare it with in this table.
Howler Bros Sales by Country
The United States is Howler Bros's biggest market in 2025 at US$5m and a 98% share, ahead of the next largest markets.
Howler Bros Revenue Share by Country
- United States is Howler Bros's largest market at US$5m, a 98% share, in 2025.
- Worldwide is Howler Bros's second-largest market at US$0.1m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 98% | US$5m | ||
| 2 | 2% | US$0.1m |
Howler Bros Competitors
Howler Bros's biggest store howlerbros.com, at US$5m GMV, is most similar to soul-cycle.com at a 98.8 Match Score, ahead of iheartraves.com at 98.8 and travismathew.com at 98.1.
Howler Bros Competitor Landscape
- soul-cycle.com is the store most similar to Howler Bros's biggest store at a 98.8 Match Score, with US$0.0bn GMV.
- iheartraves.com ranks next as a similar store at a 98.8 Match Score and US$0.0bn GMV.
- travismathew.com follows at a 98.1 Match Score and US$0.0bn GMV.
Howler Bros's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Howler Bros Competitors & Similar Stores
- soul-cycle.com tops the stores most similar to Howler Bros's biggest store at a 98.8 Match Score and a US$170 AOV.
- iheartraves.com is a close alternative at a 98.8 Match Score and a US$153 AOV.
- travismathew.com follows at a 98.1 Match Score and a US$113 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| howlerbros.com | US$5.5m | 2.7 | US$100 | |||
| 1. | 99% | US$14.4m | 2.7 | US$170 | ||
| 2. | iheartraves.com | 99% | US$20.1m | 2.5 | US$153 | |
| 3. | 98% | US$14.3m | 2.2 | US$113 | ||
| 4. | outlier.nyc | 98% | US$7.9m | 2.7 | US$131 | |
| 5. | 97% | US$51.8m | 2.2 | US$173 |
Howler Bros Customer Demographics
At howlerbros.com, Howler Bros's biggest store, 13% of shoppers fall in the 18-to-24 age group and 29% sit in the low income group.
Howler Bros Customers by Age & Income
- 13% of Howler Bros shoppers fall in the 18-to-24 customer age group.
- 29% of Howler Bros shoppers sit in the low income group.
- The age and income splits cover shoppers of howlerbros.com, Howler Bros's largest store.
Breakdown by Age Group
Breakdown by Income Group
Howler Bros Conversion Rate & Transaction KPIs
Howler Bros converts visits at a 3.0% conversion rate in 2025, generating 54,810 orders from 20,217 buyers at a 2.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Howler Bros Average Order Value
- Howler Bros's gross average order value (AOV) is US$146.61 in 2025.
- Discounts of US$24.4 and returns of US$27.17 took Howler Bros's net AOV to US$95.04 in 2025.
- After US$4.86 VAT, Howler Bros's final AOV was US$99.9 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Howler Bros Monthly Number of Orders
- Howler Bros recorded 4,165 orders in 10/26.
- Across 2025, Howler Bros recorded 54,810 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Howler Bros Monthly Number of Buyers
- Howler Bros had 2,773 buyers in 10/26.
- Across 2025, 20,217 buyers shopped at Howler Bros.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Howler Bros Monthly Purchase Frequency
- Howler Bros shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Howler Bros buyer placed 2.7 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Howler Bros Monthly Gross AOV After Deductions
- Howler Bros's monthly gross AOV was US$110.33 in 10/26.
- For 2025, Howler Bros's gross AOV before deductions was US$146.61.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Howler Bros's full monthly history to spot momentum and seasonality.
Howler Bros Product Categories
Fashion is Howler Bros's biggest product category in 2025 at 84%, ahead of the next-largest categories in the full breakdown of what it sells.
Howler Bros Revenue Breakdown by Product Category
- Fashion is Howler Bros's largest product category at 84% of 2025 sales.
- Hobby & Leisure is Howler Bros's second-largest product category at 11% of 2025 sales.
- Furniture & Homeware is Howler Bros's third-largest product category at 3% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 84% | |||
| 2 | 11% | |||
| 3 | 3% | |||
| 4 | 2% |
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