The Fragrance Shop Company & Revenue

Main Category

Care Products

Main Country Selling to

United Kingdom

Revenue (GMV)

US$95m

2025

Global Rank

1,973

2025

Conversion Rate

4.0-4.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

The Fragrance Shop Revenue & Turnover

The Fragrance Shop Annual Revenue & Growth by Year

The Fragrance Shop's annual sales amounted to US$95m in 2025. This represents a change of <0% from the previous year. The Fragrance Shop is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$95m

2025

Annual Growth Forecast

5-10%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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The Fragrance Shop Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of The Fragrance Shop, revenues in April of 2026 were US$7m. This marks a change in monthly revenues of 0-5% from March.

Revenue Current Month (GMV)

US$7m

04/26

Growth from Previous Month

0-5%

03/26-04/26

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Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$7m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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The Fragrance Shop Sales by Country & Market Shares

The Fragrance Shop's main market is the United Kingdom, where the retailer generated 93% of revenues in 2025. The Fragrance Shop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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The Fragrance Shop Revenue Split by Product Categories

The Fragrance Shop sales by product category provide a deeper look into its income structure. The Fragrance Shop's most significant category is Care Products, which accounts for 76% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Care Products (76%)

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The Fragrance Shop Customer Demographics and Shopper Insights

14% of the customers of thefragranceshop.co.uk, the largest store of The Fragrance Shop, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 26% of the customers of thefragranceshop.co.uk are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (14.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (26.0%)

The Fragrance Shop Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

The Fragrance Shop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where The Fragrance Shop either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, The Fragrance Shop's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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The Fragrance Shop Top Stores

The Fragrance Shop's flagship domain thefragranceshop.co.uk generated revenues of US$95m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

thefragranceshop.co.uk

The Fragrance Shop, Ltd.

2022

2023

2024

2025

2026

Position

Store

thefragranceshop.co.uk

The Fragrance Shop, Ltd.

2021

2022

2023

2024

2025

2026

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Position	Store	2025
1.	thefragranceshop.co.uk The Fragrance Shop, Ltd.	95
1.	thefragranceshop Example 123
2.	thefragranceshop Store Name Some 24
3.	thefragranceshop Emerald Emera
4.	thefragranceshop Rose HRU
5.	thefragranceshop Cake Store Company 24
6.	thefragranceshop Lime Database Inc.
7.	thefragranceshop Cyan CPU Chips Something
8.	thefragranceshop Gray Singal Company
9.	thefragranceshop Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

The Fragrance Shop - Other Retailers in the Market

Online stores such as thebodyshop.com and escentual.com are part of the wider e-commerce landscape in which thefragranceshop.co.uk operates.

Overview of Retailers Across the Broader Market

thefragranceshop.co.uk

thebodyshop.com

escentual.com

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The Fragrance Shop Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on The Fragrance Shop reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2025, offering insight into user behavior.

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Conversion Rate

4.0-4.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

The Fragrance Shop Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of The Fragrance Shop, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, The Fragrance Shop offers Royal Mail.

Payment Provider

Mastercard (Cards)

Shipping Provider

Royal Mail

Shop Software

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