Lazada Marketplace 1P vs 3P Split
Lazada generated US$31,553m in total Gross Merchandise Volume (GMV) in 2025, of which 99% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
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Lazada GMV Composition Over Time
- Lazada's total GMV reached US$31,553m in 2025.
- Lazada's 1P net sales were US$392m, plus US$39m VAT on 1P, in 2025.
- Lazada's 3P GMV from third-party sellers was US$31,122m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Lazada 1P vs 3P Share
- First-party sales made up 1% of Lazada's GMV in 2025.
- Third-party sellers contributed 99% of Lazada's GMV, or US$31,122m, in 2025.
- Lazada's 1P side combines US$392m net sales and US$39m VAT of the US$31,553m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
See the Full GMV Breakdown in Profiles
Full 1P and 3P history and sellers behind the GMV.
Discover Profiles
Marketplace GMV of Lazada's Competitors
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