Lazada Conversion Rate & Transaction KPIs
Lazada converts visits at a 2.2% conversion rate in 2025, generating 450,483,173 orders from 124,912,008 buyers at a 3.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Lazada Average Order Value
- Lazada's gross average order value (AOV) is US$77.93 in 2025.
- Discounts of US$10.93 and returns of US$3.22 took Lazada's net AOV to US$63.78 in 2025.
- After US$6.27 VAT, Lazada's final AOV was US$70.04 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Lazada Monthly Number of Orders
- Lazada recorded 41,872,068 orders in 10/26.
- Across 2025, Lazada recorded 450,483,173 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Lazada Monthly Number of Buyers
- Lazada had 29,251,505 buyers in 10/26.
- Across 2025, 124,912,008 buyers shopped at Lazada.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Lazada Monthly Purchase Frequency
- Lazada shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Lazada buyer placed 3.6 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Lazada Monthly Gross AOV After Deductions
- Lazada's monthly gross AOV was US$73.09 in 10/26.
- For 2025, Lazada's gross AOV before deductions was US$77.93.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Lazada's Competitors
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