Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Lcbo's annual sales on its online store lcbo.com amounted to US$177m in 2024. This represents a change of 15-20% from the previous year. Lcbo's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Lcbo, revenues in July of 2025 were US$16m on its domain lcbo.com. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Lcbo sales by product category provide a deeper look into its income structure. Lcbo's most significant category is Grocery, which accounts for 100% of total sales in 2024 at its largest online store, lcbo.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (100%)
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Lcbo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Lcbo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Lcbo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Regularly updated figures from Lcbo's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Lcbo's gross profit was US$2,815m, while its operating profit was US$1,908m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
2023Total Equity
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Lcbo had a headcount of 7,986 in 2022. Meanwhile approximately US$0.7m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Lcbo's flagship domain lcbo.com generated revenues of US$177m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
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1. | lcbo.com Liquor Control Board of Ontario | 177 |
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
saq.com is the closest competitor to Lcbo's largest online store lcbo.com, with a similarity score of 100.0% in 2024. vivino.com is another key store with a high similarity score of 82.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Lcbo's largest online store lcbo.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Lcbo, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, lcbo.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, lcbo.com offers Self-collection / Click & collect and Purolator.
Payment Provider
Shipping Provider
Shop Software
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