Limelight Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Limelight Revenue & Turnover
Limelight Annual Revenue & Growth by Year
Limelight's annual sales on its online store limelight.pk amounted to US$61m in 2024. This represents a change of <0% from the previous year. Limelight's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Limelight Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Limelight, revenues in July of 2025 were US$5m on its domain limelight.pk. This marks a change in monthly revenues of <0% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Limelight Sales by Country & Market Shares
Limelight's main market is Pakistan, where its main online store, limelight.pk, generated 86% of revenues in 2024. Limelight engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Limelight Revenue Split by Product Categories
Limelight sales by product category provide a deeper look into its income structure. Limelight's most significant category is Fashion, which accounts for 90% of total sales in 2024 at its largest online store, limelight.pk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (90%)
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Limelight Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Limelight's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Limelight either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Limelight's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Limelight Top Stores
Limelight's flagship domain limelight.pk generated revenues of US$61m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
limelight.pkIdentify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | limelight.pk Maypole Pvt., Ltd. | 61 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Limelight Competitor Analysis & Similar Stores
gulahmedshop.com is the closest competitor to Limelight's largest online store limelight.pk, with a similarity score of 98.1% in 2024. sapphireonline.pk is another key store with a high similarity score of 97.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Limelight Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Limelight's largest online store limelight.pk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Limelight Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Limelight, the payment providers VISA (Cards) and Mastercard (Cards) are available at its largest online store, limelight.pk. Shipping providers, on the other hand, vary significantly depending on the market. Overall, limelight.pk offers TCS, Leopards and Call Courier.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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