Microsoft Competitors

Microsoft's biggest store microsoft.com, at US$1,567m GMV, is most similar to xbox.com at a 94.4 Match Score, ahead of bestbuy.com at 85.3 and apple.com at 84.7.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Microsoft Competitor Landscape

xbox.com is the store most similar to Microsoft's biggest store at a 94.4 Match Score, with US$1.3bn GMV.
bestbuy.com ranks next as a similar store at a 85.3 Match Score and US$13.8bn GMV.
apple.com follows at a 84.7 Match Score and US$59.2bn GMV.

Microsoft's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

-10

Total GMV 2025 (in US$ billion)

Top Microsoft Competitors & Similar Stores

xbox.com tops the stores most similar to Microsoft's biggest store at a 94.4 Match Score and a US$49 AOV.
bestbuy.com is a close alternative at a 85.3 Match Score and a US$288 AOV.
apple.com follows at a 84.7 Match Score and a US$404 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	microsoft.com		US$1,566.8m	2.3	US$92
1.	xbox.com	94%	US$1,279.9m	2.4	US$49
2.	bestbuy.com	85%	US$13,826.7m	3.0	US$288
3.	apple.com	85%	US$59,176.2m	3.0	US$404
4.	hp.com	85%	US$1,607.3m	1.8	US$568
5.	lenovo.com	85%	US$2,112.8m	2.1	US$202