Microsoft Competitors

Microsoft's biggest store microsoft.com, at US$1,721m GMV, is most similar to playstation.com at a 97.3 Match Score, ahead of nintendo.com at 95.0 and xbox.com at 94.4.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Microsoft Competitor Landscape

playstation.com is the store most similar to Microsoft's biggest store at a 97.3 Match Score, with US$16.2bn GMV.
nintendo.com ranks next as a similar store at a 95.0 Match Score and US$9.9bn GMV.
xbox.com follows at a 94.4 Match Score and US$8.0bn GMV.

Microsoft's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Microsoft Competitors & Similar Stores

playstation.com tops the stores most similar to Microsoft's biggest store at a 97.3 Match Score and a US$24 AOV.
nintendo.com is a close alternative at a 95.0 Match Score and a US$68 AOV.
xbox.com follows at a 94.4 Match Score and a US$49 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	microsoft.com		US$1,720.6m	2.3	US$92
1.	playstation.com	97%	US$16,188.7m	3.2	US$24
2.	nintendo.com	95%	US$9,935.6m	3.0	US$68
3.	xbox.com	94%	US$8,037.4m	2.8	US$49
4.	bestbuy.com	85%	US$13,826.7m	3.0	US$288
5.	apple.com	85%	US$59,176.2m	2.7	US$363