Apple Competitors

Apple's biggest store apple.com, at US$59,176m GMV, is most similar to amazon.com at a 55.9 Match Score, ahead of shein.com at 50.6 and walmart.com at 46.9.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Apple Competitor Landscape

amazon.com is the store most similar to Apple's biggest store at a 55.9 Match Score, with US$441.0bn GMV.
shein.com ranks next as a similar store at a 50.6 Match Score and US$66.5bn GMV.
walmart.com follows at a 46.9 Match Score and US$170.4bn GMV.

Apple's Biggest Store vs 5 Closest Stores

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Total GMV 2025 (in US$ billion)

Top Apple Competitors & Similar Stores

amazon.com tops the stores most similar to Apple's biggest store at a 55.9 Match Score and a US$73 AOV.
shein.com is a close alternative at a 50.6 Match Score and a US$65 AOV.
walmart.com follows at a 46.9 Match Score and a US$95 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	apple.com		US$59,176.2m	3.0	US$404
1.	amazon.com	56%	US$441,039.7m	21.9	US$73
2.	shein.com	51%	US$66,543.6m	4.0	US$65
3.	walmart.com	47%	US$170,432.5m	14.8	US$95
4.	temu.com	39%	US$92,513.8m	7.2	US$29
5.	amazon.co.jp	38%	US$59,640.4m	34.6	US$29