Microsoft Conversion Rate & Transaction KPIs
Microsoft converts visits at a 3.0% conversion rate in 2025, generating 18,767,800 orders from 8,285,963 buyers at a 2.3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Microsoft Average Order Value
- Microsoft's gross average order value (AOV) is US$98.31 in 2025.
- Discounts of US$10.43 and returns of US$5.64 took Microsoft's net AOV to US$82.24 in 2025.
- After US$9.44 VAT, Microsoft's final AOV was US$91.68 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Microsoft Monthly Number of Orders
- Microsoft recorded 1,698,682 orders in 07/26.
- Across 2025, Microsoft recorded 18,767,800 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Microsoft Monthly Number of Buyers
- Microsoft had 1,187,531 buyers in 07/26.
- Across 2025, 8,285,963 buyers shopped at Microsoft.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Microsoft Monthly Purchase Frequency
- Microsoft shoppers ordered about 1.4 times in 07/26.
- Across 2025, each Microsoft buyer placed 2.3 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Microsoft Monthly Gross AOV After Deductions
- Microsoft's monthly gross AOV was US$92.99 in 07/26.
- For 2025, Microsoft's gross AOV before deductions was US$98.31.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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