Nike Competitors
Nike's biggest store nike.com, at US$9,478m GMV, is most similar to zara.com at a 84.1 Match Score, ahead of shein.com at 79.8 and lowes.com at 72.8.
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
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Nike Competitor Landscape
- zara.com is the store most similar to Nike's biggest store at a 84.1 Match Score, with US$8.5bn GMV.
- shein.com ranks next as a similar store at a 79.8 Match Score and US$66.5bn GMV.
- lowes.com follows at a 72.8 Match Score and US$10.5bn GMV.
Nike's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
Top Nike Competitors & Similar Stores
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
 nike.com | US$9,477.6m | 1.9 | US$123 | |||
| 1. | 84% | US$8,470.1m | 5.2 | US$110 | ||
| 2. | 80% | US$66,543.6m | 4.0 | US$65 | ||
| 3. | 73% | US$10,474.4m | 3.0 | US$266 | ||
| 4. | 72% | US$23,874.5m | 4.7 | US$39 | ||
| 5. | 70% | US$13,826.7m | 3.0 | US$288 |
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