Apple Conversion Rate & Transaction KPIs
Apple converts visits at a 2.9% conversion rate in 2025, generating 162,846,659 orders from 60,313,577 buyers at a 2.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Apple Average Order Value
- Apple's gross average order value (AOV) is US$415.66 in 2025.
- Discounts of US$55.05 and returns of US$33.97 took Apple's net AOV to US$326.64 in 2025.
- After US$36.74 VAT, Apple's final AOV was US$363.39 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Apple Monthly Number of Orders
- Apple recorded 11,804,815 orders in 09/26.
- Across 2025, Apple recorded 162,846,659 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Apple Monthly Number of Buyers
- Apple had 7,324,836 buyers in 09/26.
- Across 2025, 60,313,577 buyers shopped at Apple.
Number of Buyers
09/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Apple Monthly Purchase Frequency
- Apple shoppers ordered about 1.6 times in 09/26.
- Across 2025, each Apple buyer placed 2.7 orders in total.
Purchase Frequency
09/26Compare with Other Retailers
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Monthly Purchase Frequency
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Apple Monthly Gross AOV After Deductions
- Apple's monthly gross AOV was US$419.9 in 09/26.
- For 2025, Apple's gross AOV before deductions was US$415.66.
Gross AOV
09/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Apple's Competitors
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