Apple Conversion Rate & Transaction KPIs
Apple converts visits at a 2.9% conversion rate in 2025, generating 146,347,058 orders from 49,157,352 buyers at a 3 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Apple Average Order Value
- Apple's gross average order value (AOV) is US$462.52 in 2025.
- Discounts of US$61.25 and returns of US$37.8 took Apple's net AOV to US$363.47 in 2025.
- After US$40.89 VAT, Apple's final AOV was US$404.36 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Apple Monthly Number of Orders
- Apple recorded 10,962,771 orders in 07/26.
- Across 2025, Apple recorded 146,347,058 orders in total.
Number of Orders
07/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Apple Monthly Number of Buyers
- Apple had 6,474,609 buyers in 07/26.
- Across 2025, 49,157,352 buyers shopped at Apple.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Apple Monthly Purchase Frequency
- Apple shoppers ordered about 1.7 times in 07/26.
- Across 2025, each Apple buyer placed 3 orders in total.
Purchase Frequency
07/26Compare with Other Retailers
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Monthly Purchase Frequency
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Apple Monthly Gross AOV After Deductions
- Apple's monthly gross AOV was US$388.04 in 07/26.
- For 2025, Apple's gross AOV before deductions was US$462.52.
Gross AOV
07/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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Conversion Rate & Transaction KPIs of Apple's Competitors
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