Nike Conversion Rate & Transaction KPIs
Nike converts visits at a 2.9% conversion rate in 2025, generating 83,007,533 orders from 42,077,125 buyers at a 2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Nike Average Order Value
- Nike's gross average order value (AOV) is US$153.64 in 2025.
- Discounts of US$19.74 and returns of US$25.61 took Nike's net AOV to US$108.29 in 2025.
- After US$12.65 VAT, Nike's final AOV was US$120.95 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Nike Monthly Number of Orders
- Nike recorded 6,744,746 orders in 08/26.
- Across 2025, Nike recorded 83,007,533 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Nike Monthly Number of Buyers
- Nike had 6,031,478 buyers in 08/26.
- Across 2025, 42,077,125 buyers shopped at Nike.
Number of Buyers
08/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Nike Monthly Purchase Frequency
- Nike shoppers ordered about 1.1 times in 08/26.
- Across 2025, each Nike buyer placed 2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Nike Monthly Gross AOV After Deductions
- Nike's monthly gross AOV was US$127.29 in 08/26.
- For 2025, Nike's gross AOV before deductions was US$153.64.
Gross AOV
08/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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