mvideo.ru Marketplace 1P vs 3P Split
mvideo.ru generated US$1,637m in total Gross Merchandise Volume (GMV) in 2025, of which 12% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
mvideo.ru GMV Composition Over Time
- mvideo.ru's total GMV reached US$1,637m in 2025.
- mvideo.ru's 1P net sales were US$1,206m, plus US$241m VAT on 1P, in 2025.
- mvideo.ru's 3P GMV from third-party sellers was US$189m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
mvideo.ru 1P vs 3P Share
- First-party sales made up 88% of mvideo.ru's GMV in 2025.
- Third-party sellers contributed 12% of mvideo.ru's GMV, or US$189m, in 2025.
- mvideo.ru's 1P side combines US$1,206m net sales and US$241m VAT of the US$1,637m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
See the Full GMV Breakdown in Profiles
Full 1P and 3P history and sellers behind the GMV.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.