mvideo.ru Conversion Rate & Transaction KPIs

mvideo.ru converts visits at a 1.9% conversion rate in 2025, generating 19,870,146 orders from 7,156,375 buyers at a 2.8 purchase frequency.

Conversion Rate

2025
1.9%

Number of Orders

2025
19,870,146

Number of Buyers

2025
7,156,375

Purchase Frequency

2025
2.8

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mvideo.ru Average Order Value

  • mvideo.ru's gross average order value (AOV) is US$85.89 in 2025.
  • Discounts of US$12.0 and returns of US$5.25 took mvideo.ru's net AOV to US$68.64 in 2025.
  • After US$13.73 VAT, mvideo.ru's final AOV was US$82.37 in 2025.

Average Order Value Calculation in 2025

US$85.89
US$12.0
US$5.25
US$68.64
US$13.73
US$82.37

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

mvideo.ru Monthly Number of Orders

  • mvideo.ru recorded 1,600,905 orders in 06/26.
  • Across 2025, mvideo.ru recorded 19,870,146 orders in total.

Number of Orders

06/26
1,600,905

Monthly Number of Orders (in Thousands)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
1,601
06/26

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mvideo.ru Monthly Number of Buyers

  • mvideo.ru had 1,305,374 buyers in 06/26.
  • Across 2025, 7,156,375 buyers shopped at mvideo.ru.

Number of Buyers

06/26
1,305,374

Monthly Number of Buyers (in Thousands)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
1,305
06/26

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mvideo.ru Monthly Purchase Frequency

  • mvideo.ru shoppers ordered about 1.2 times in 06/26.
  • Across 2025, each mvideo.ru buyer placed 2.8 orders in total.

Purchase Frequency

06/26
1.2

Monthly Purchase Frequency

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
1.2
06/26

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mvideo.ru Monthly Gross AOV After Deductions

  • mvideo.ru's monthly gross AOV was US$66.94 in 06/26.
  • For 2025, mvideo.ru's gross AOV before deductions was US$85.89.

Gross AOV

06/26
US$66.94

Monthly Gross AOV After Deductions (in US$)

07/25
08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
US$66.94
06/26

Track Monthly Momentum

Track mvideo.ru's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Screenshot of the retailer profile in Profiles

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