Yandex Company & Revenue

Main Country Selling to
Biggest Competitor
askona.ru

Revenue (GMV)

US$11,185m
2024

Global Rank

51
2024

Conversion Rate

1.5-2.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Yandex Revenue & Turnover

Yandex Annual Revenue & Growth by Year

Yandex's annual sales on its online store yandex.ru amounted to US$11,185m in 2024. This represents a change of 95-100% from the previous year. Yandex's largest online store is expected to see a growth rate of 25-30% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$11,185m
2024

Annual Growth Forecast

25-30%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
11,185
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Yandex Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Yandex, revenues in October of 2025 were US$1,394m on its domain yandex.ru. This marks a change in monthly revenues of 0-5% from September.

Revenue Current Month (GMV)

US$1,394m
10/25

Growth from Previous Month

0-5%
09/25-10/25

Monthly eCommerce Revenue (GMV in Million US$)

06-2025
07-2025
08-2025
09-2025
US$1,394m
10-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Yandex Sales by Country & Market Shares

Yandex's main market is Russia, where its main online store, yandex.ru, generated 100% of revenues in 2024. Yandex engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Yandex Revenue Split by Product Categories

Yandex sales by product category provide a deeper look into its income structure. Yandex's most significant category is Furniture & Homeware, which accounts for 58% of total sales in 2024 at its largest online store, yandex.ru. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Furniture & Homeware (58%)

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Yandex Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Yandex's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Yandex either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Yandex's' 1P sales contributed 24% to total GMV, while the 3P GMV accounted for 76%.

3P Share

76%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
24%76%
2024
2025
1P Activity
3P Activity

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Yandex Top Stores

Yandex's flagship domain yandex.ru generated revenues of US$11,185m in 2024. Forecasts expect a revenue change of 25-30% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
yandex.ru
Yandex, LLC
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Yandex Competitor Analysis & Similar Stores

askona.ru is the closest competitor to Yandex's largest online store yandex.ru, with a similarity score of 97.2% in 2024. hoff.ru is another key store with a high similarity score of 97.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

yandex.ru
Main
askona.ru
97.2%
hoff.ru
97.0%

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Yandex Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Yandex's largest online store yandex.ru reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

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