Netto Online Company & Revenue

Main Category

DIY

Main Country Selling to

Germany

Revenue (GMV)

US$152m

2025

Global Rank

1,350

2025

Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

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Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Netto Online Revenue & Turnover

Netto Online Annual Revenue & Growth by Year

Netto Online's annual sales amounted to US$152m in 2025. This represents a change of <0% from the previous year. Netto Online is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$152m

2025

Annual Growth Forecast

5-10%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

152

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Netto Online Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Netto Online, revenues in May of 2026 were US$13m. This marks a change in monthly revenues of <0% from April.

Revenue Current Month (GMV)

US$13m

05/26

Growth from Previous Month

<0%

04/26-05/26

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Monthly E-Commerce Revenue (GMV in Million US$)

01-2026

02-2026

03-2026

04-2026

US$13m

05-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Netto Online Sales by Country & Market Shares

Netto Online's main market is Germany, where the retailer generated 100% of revenues in 2025. Netto Online engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Netto Online Revenue Split by Product Categories

Netto Online sales by product category provide a deeper look into its income structure. Netto Online's most significant category is DIY, which accounts for 26% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

DIY (26%)

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Netto Online Customer Demographics and Shopper Insights

1% of the customers of netto-online.de, the largest store of Netto Online, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 28% of the customers of netto-online.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (1.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (28.0%)

Netto Online Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Netto Online's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Netto Online either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Netto Online's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Netto Online Top Stores

Netto Online's flagship domain netto-online.de generated revenues of US$152m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

netto-online.de

NeS GmbH

2022

2023

2024

2025

2026

Position

Store

netto-online.de

NeS GmbH

2021

2022

2023

2024

2025

152

2026

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Position	Store	2025
1.	netto-online.de NeS GmbH	152
1.	netto-online Example 123
2.	netto-online Store Name Some 24
3.	netto-online Emerald Emera
4.	netto-online Rose HRU
5.	netto-online Cake Store Company 24
6.	netto-online Lime Database Inc.
7.	netto-online Cyan CPU Chips Something
8.	netto-online Gray Singal Company
9.	netto-online Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Netto Online - Other Retailers in the Market

Online stores such as kaufland.de and norma24.de are part of the wider e-commerce landscape in which netto-online.de operates.

Overview of Retailers Across the Broader Market

netto-online.de

kaufland.de

norma24.de

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Netto Online Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Netto Online reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.

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Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Netto Online Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Netto Online, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Netto Online offers Not communicated and Forwarding agent (not exactly named).

Payment Provider

PayPal (E-wallets)

Shipping Provider

Not communicated

Shop Software