New Balance — Online vs. Offline Split
New Balance's online and offline brand revenue totaled US$9,120m in 2025, of which 37% was generated online across all retailers combined.
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New Balance Revenue Online vs. Offline
- New Balance's online and offline revenue totaled US$9,120m in 2025.
- Online made up 37% of that total in 2025.
- Offline made up 63% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
9,120
5,754
3,366
2025- Online
- Offline
New Balance D2C Channel Mix
- New Balance's D2C Online revenue was US$1,282m in 2025.
- New Balance's D2C Offline revenue was US$1,709m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
14.1%
18.7%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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