Rare Beauty — Online vs. Offline Split
Rare Beauty's online and offline brand revenue totaled US$400m in 2025, of which 42% was generated online across all retailers combined.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Rare Beauty Revenue Online vs. Offline
- Rare Beauty's online and offline revenue totaled US$400m in 2025.
- Online made up 42% of that total in 2025.
- Offline made up 58% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
400
232
168
2025- Online
- Offline
Rare Beauty D2C Channel Mix
- Rare Beauty's D2C Online revenue was US$48m in 2025.
- Rare Beauty's D2C Offline revenue was US$0.4m in 2025.
- D2C Online is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
12.0%
0.1%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
Discover Brand Analytics
Get Rare Beauty's full brand revenue structure across every retailer and channel, not just what's shown here.
Discover Brand Analytics
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.