Skechers — Online vs. Offline Split
Skechers's online and offline brand revenue totaled US$8,448m in 2025, of which 20% was generated online across all retailers combined.
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Skechers Revenue Online vs. Offline
- Skechers's online and offline revenue totaled US$8,448m in 2025.
- Online made up 20% of that total in 2025.
- Offline made up 80% of that total in 2025.
Sales Online vs. Offline (In Million US$)
2023
2024
8,448
6,771
1,677
2025- Online
- Offline
Skechers D2C Channel Mix
- Skechers's D2C Online revenue was US$268m in 2025.
- Skechers's D2C Offline revenue was US$3,483m in 2025.
- D2C Offline is the larger of the brand's two D2C channels in 2025.
Brand Revenue – Channel Mix (In %)
3.2%
41.2%
- D2C Online
- D2C Offline
- Wholesale Online
- Wholesale Offline
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