Oxo Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Oxo Revenue & Turnover
Oxo Annual Revenue & Growth by Year
Oxo's annual sales amounted to US$46m in 2025. This represents a change of 5-10% from the previous year. Oxo is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Oxo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Oxo, revenues in March of 2026 were US$4m. This marks a change in monthly revenues of 15-20% from February.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Oxo Sales by Country & Market Shares
Oxo's main market is the United States, where the retailer generated 100% of revenues in 2025. Oxo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Oxo Revenue Split by Product Categories
Oxo sales by product category provide a deeper look into its income structure. Oxo's most significant category is Furniture & Homeware, which accounts for 60% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (60%)
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Oxo Customer Demographics and Shopper Insights
4% of the customers of oxo.com, the largest store of Oxo, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 24% of the customers of oxo.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (4.0%)
Revenue Breakdown by Customer Income Groups
Low (24.0%)
Oxo Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Oxo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Oxo either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Oxo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Oxo Top Stores
Oxo's flagship domain oxo.com generated revenues of US$46m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by GMV (in Million US$)
oxo.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | oxo.com OXO International, Ltd. | 46 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Oxo Competitor Analysis & Similar Stores
greenpan.us is the closest competitor to Oxo's largest online store oxo.com, with a similarity score of 99.7% in 2025. all-clad.com is another key store with a high similarity score of 98.8%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Oxo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Oxo reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Oxo Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Oxo, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Oxo offers UPS (United Parcel Service), USPS (United States Postal Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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