Williams Sonoma Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Williams Sonoma Revenue & Turnover
Williams Sonoma Annual Revenue & Growth by Year
Williams Sonoma's annual sales amounted to US$907m in 2024. This represents a change of 0-5% from the previous year. Williams Sonoma is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Williams Sonoma Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Williams Sonoma, revenues in January of 2026 were US$79m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Williams Sonoma Sales by Country & Market Shares
Williams Sonoma's main market is the United States, where the retailer generated 96% of revenues in 2024. Williams Sonoma engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Williams Sonoma Revenue Split by Product Categories
Williams Sonoma sales by product category provide a deeper look into its income structure. Williams Sonoma's most significant category is Furniture & Homeware, which accounts for 59% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (59%)
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Williams Sonoma Customer Demographics and Shopper Insights
7% of the customers of williams-sonoma.com, the largest store of Williams Sonoma, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of williams-sonoma.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (7.0%)
Revenue Breakdown by Customer Income Groups
Low (27.0%)
Williams Sonoma Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Williams Sonoma's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Williams Sonoma either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Williams Sonoma's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Williams Sonoma Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Williams Sonoma's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Williams Sonoma's gross profit was US$3,582m, while its operating profit was US$1,430m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Williams Sonoma Number of Employees
Williams Sonoma had a headcount of 21,000 in 2021. Meanwhile approximately US$0.4m was generated per employee in 2021
Revenue per Employee (in Million US$)
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Williams Sonoma Top Stores
Williams Sonoma's flagship domain williams-sonoma.com generated revenues of US$871m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | williams-sonoma.com Williams-Sonoma, Inc. | 871 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Williams Sonoma Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Williams Sonoma reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Williams Sonoma Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Williams Sonoma, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Williams Sonoma offers USPS (United States Postal Service) and UPS (United Parcel Service).
Payment Provider
Shipping Provider
Shop Software
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