Williams Sonoma Company & Revenue

Main Category

Furniture & Homeware

Main Country Selling to

United States

Revenue (GMV)

US$947m

2025

Global Rank

302

2025

Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Williams Sonoma Revenue & Turnover

Williams Sonoma Annual Revenue & Growth by Year

Williams Sonoma's annual sales amounted to US$947m in 2025. This represents a change of 0-5% from the previous year. Williams Sonoma is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$947m

2025

Annual Growth Forecast

0-5%

25/26

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E-Commerce Revenue (GMV in Million US$)

2023

2024

947

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Williams Sonoma Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Williams Sonoma, revenues in April of 2026 were US$58m. This marks a change in monthly revenues of <0% from March.

Revenue Current Month (GMV)

US$58m

04/26

Growth from Previous Month

<0%

03/26-04/26

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Monthly E-Commerce Revenue (GMV in Million US$)

12-2025

01-2026

02-2026

03-2026

US$58m

04-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Williams Sonoma Sales by Country & Market Shares

Williams Sonoma's main market is the United States, where the retailer generated 97% of revenues in 2025. Williams Sonoma engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Williams Sonoma Revenue Split by Product Categories

Williams Sonoma sales by product category provide a deeper look into its income structure. Williams Sonoma's most significant category is Furniture & Homeware, which accounts for 74% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Furniture & Homeware (74%)

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Williams Sonoma Customer Demographics and Shopper Insights

8% of the customers of williams-sonoma.com, the largest store of Williams Sonoma, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 27% of the customers of williams-sonoma.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (8.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (27.0%)

Williams Sonoma Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Williams Sonoma's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Williams Sonoma either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Williams Sonoma's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Williams Sonoma Top Stores

Williams Sonoma's flagship domain williams-sonoma.com generated revenues of US$915m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

williams-sonoma.com

Williams-Sonoma, Inc.

2022

2023

2024

2025

2026

Position

Store

williams-sonoma.com

Williams-Sonoma, Inc.

2021

2022

2023

2024

2025

915

2026

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Position	Store	2025
1.	williams-sonoma.com Williams-Sonoma, Inc.	915
1.	williams-sonoma Example 123
2.	williams-sonoma Store Name Some 24
3.	williams-sonoma Emerald Emera
4.	williams-sonoma Rose HRU
5.	williams-sonoma Cake Store Company 24
6.	williams-sonoma Lime Database Inc.
7.	williams-sonoma Cyan CPU Chips Something
8.	williams-sonoma Gray Singal Company
9.	williams-sonoma Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Williams Sonoma - Other Retailers in the Market

Online stores such as surlatable.com and pamperedchef.com are part of the wider e-commerce landscape in which williams-sonoma.com operates.

Overview of Retailers Across the Broader Market

williams-sonoma.com

surlatable.com

pamperedchef.com

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Williams Sonoma Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Williams Sonoma reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.

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Conversion Rate

3.0-3.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Williams Sonoma Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Williams Sonoma, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Williams Sonoma offers UPS (United Parcel Service) and USPS (United States Postal Service).

Payment Provider

Mastercard (Cards)

Shipping Provider

UPS (United Parcel Service)

Shop Software

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