Paulmann Company & Revenue
Main Country Selling to
GermanyMain Category
Furniture & HomewareRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Paulmann Revenue & Forecast
Paulmann Revenue, Sales & Forecast
- Paulmann's e-commerce revenue reached US$33m in 2025.
- Paulmann's annual sales changed +6% year over year in 2025.
- In 2024, Paulmann's e-commerce revenue was US$31m.
Annual Revenue (GMV)
2025Forecast
2026Get Paulmann's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Paulmann's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & ComparePaulmann Monthly Sales & Revenue Development
- Paulmann's monthly e-commerce sales reached US$3m in 10/26.
- Paulmann's monthly sales changed +11% versus the previous month in 10/26.
- Across 2025, Paulmann's e-commerce revenue totaled US$33m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & ComparePaulmann Top Stores by Revenue
- paulmann.com is Paulmann's largest store at US$33m in Germany, a +6% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  paulmann.com | US$33m | +6% |
Paulmann has only one top store, so there are no other stores to compare it with in this table.
Paulmann Sales by Country
Germany is Paulmann's biggest market in 2025 at US$20m and a 61% share, ahead of the next largest markets.
Paulmann Revenue Share by Country
- Germany is Paulmann's largest market at US$20m, a 61% share, in 2025.
- France is Paulmann's second-largest market at US$6m, a 17% share, in 2025.
- Switzerland is Paulmann's third-largest market at US$4m, a 12% share, in 2025.
- Netherlands is Paulmann's fourth-largest market at US$2m, a 7% share, in 2025.
- Denmark is Paulmann's fifth-largest market at US$0.3m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 61% | US$20m | ||
| 2 | 17% | US$6m | ||
| 3 | 12% | US$4m | ||
| 4 | 7% | US$2m | ||
| 5 | 1% | US$0.3m |
Paulmann Competitors
Paulmann's biggest store paulmann.com, at US$33m GMV, is most similar to lampenwelt.de at a 96.4 Match Score, ahead of lampe.de at 96.0 and philips-hue.com at 81.0.
Paulmann Competitor Landscape
- lampenwelt.de is the store most similar to Paulmann's biggest store at a 96.4 Match Score, with US$0.1bn GMV.
- lampe.de ranks next as a similar store at a 96.0 Match Score and US$0.0bn GMV.
- philips-hue.com follows at a 81.0 Match Score and US$0.2bn GMV.
Paulmann's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Paulmann Competitors & Similar Stores
- lampenwelt.de tops the stores most similar to Paulmann's biggest store at a 96.4 Match Score and a US$170 AOV.
- lampe.de is a close alternative at a 96.0 Match Score and a US$194 AOV.
- philips-hue.com follows at a 81.0 Match Score and a US$169 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| paulmann.com | US$32.9m | N/A | US$219 | |||
| 1. | 96% | US$138.9m | 1.2 | US$170 | ||
| 2. | lampe.de | 96% | US$27.3m | 1.9 | US$194 | |
| 3. | philips-hue.com | 81% | US$175.7m | 1.7 | US$169 | |
| 4. | 73% | US$260.2m | 1.6 | US$267 | ||
| 5. | luminaire.fr | 73% | US$32.0m | 1.3 | US$167 |
Paulmann Conversion Rate & Transaction KPIs
Paulmann converts visits at a 3.1% conversion rate in 2025, generating 150,069 orders from N/A buyers at a 1.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Purchase Frequency
2025Paulmann Average Order Value
- Paulmann's gross average order value (AOV) is US$222.89 in 2025.
- Discounts of US$22.15 and returns of US$14.54 took Paulmann's net AOV to US$186.2 in 2025.
- After US$32.93 VAT, Paulmann's final AOV was US$219.13 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Paulmann Monthly Number of Orders
- Paulmann recorded 13,193 orders in 10/26.
- Across 2025, Paulmann recorded 150,069 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Paulmann Monthly Number of Buyers
- Paulmann had 10,758 buyers in 10/26.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Paulmann Monthly Purchase Frequency
- Paulmann shoppers ordered about 1.2 times in 10/26.
- Across 2025, each Paulmann buyer placed 1.7 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Paulmann Monthly Gross AOV After Deductions
- Paulmann's monthly gross AOV was US$230.03 in 10/26.
- For 2025, Paulmann's gross AOV before deductions was US$222.89.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Paulmann's full monthly history to spot momentum and seasonality.
Paulmann Marketplace 1P vs 3P Split
Paulmann generated US$33m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Paulmann GMV Composition Over Time
- Paulmann's total GMV reached US$33m in 2025.
- Paulmann's 1P net sales were US$28m, plus US$5m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Paulmann Product Categories
Furniture & Homeware is Paulmann's biggest product category in 2025 at 80%, ahead of the next-largest categories in the full breakdown of what it sells.
Paulmann Revenue Breakdown by Product Category
- Furniture & Homeware is Paulmann's largest product category at 80% of 2025 sales.
- DIY is Paulmann's second-largest product category at 20% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 80% | |||
| 2 | 20% |
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Paulmann's Competitors
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