E-Commerce Industry in Switzerland

Swiss E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Swiss E-Commerce Market generated an e-commerce revenue of US$16,923m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Swiss E-Commerce Market, monthly revenues in November of 2025 were US$1,810m. This represents a change of <0% from the previous month.

Swiss E-Commerce: Product Categories

In the Swiss E-Commerce Market, Fashion is the largest category, contributing 26% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Swiss E-Commerce

The largest e-commerce retailer in the Swiss E-Commerce Market is galaxus.ch, with an online revenue of US$1,728m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is digitec.ch, followed by zalando.ch in third place.

# 1

galaxus.ch

Biggest Category

Hobby & Leisure

Biggest Country

Switzerland

Growth 24/25

15-20%

Revenue (GMV)

US$1,728m

# 2

digitec.ch

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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# 3

zalando.ch

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue (GMV)
1.	galaxus.ch	Hobby & Leisure	Switzerland	15-20%	US$1,728m
2.	digitec.ch	Unlock	Unlock	Unlock	Unlock
3.	zalando.ch	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Swiss E-Commerce Penetration: Online Market Share

The Swiss E-Commerce Market reached an online share of 10-15% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2025.

Top Shipping, Payment and Software Providers in Swiss E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Swiss E-Commerce Market, Schweizerische Post is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and Magento the leading provider of shop software.

Swiss E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Swiss E-Commerce Market was 10.5-11.0%, while the cart abandonment rate was 61.5-62.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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