eCommerce Industry in Switzerland
galaxus.cheCommerce Revenue
Growth Forecast
Growth
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Swiss eCommerce Market generated an eCommerce revenue of US$16,701m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Swiss eCommerce Market, monthly revenues in April of 2025 were US$1,426m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Swiss eCommerce Market, Electronics is the largest category, contributing 27% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electronics (27%)
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Biggest Online Retailers
The largest eCommerce retailer in the Swiss eCommerce Market is galaxus.ch, with an online revenue of US$1,078m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is digitec.ch, followed by zalando.ch in third place.
galaxus.chFurniture & Homeware
Switzerland
5-10%
US$1,078m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | galaxus.ch | Furniture & Homeware | Switzerland | 5-10% | US$1,078m |
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Top eCommerce Service Providers: Shipping, Payment, Shop Software
One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Swiss eCommerce Market, Schweizerische Post is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Magento the leading provider of shop software.
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Swiss eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 61.5-62.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Add-to-Cart Rate
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Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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