Taobao Conversion Rate & Transaction KPIs
Taobao converts visits at a 2.2% conversion rate in 2025, generating 4,825,790,380 orders from 275,759,450 buyers at a 17.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Taobao Average Order Value
- Taobao's gross average order value (AOV) is US$135.35 in 2025.
- Discounts of US$19.72 and returns of US$11.67 took Taobao's net AOV to US$103.96 in 2025.
- After US$13.38 VAT, Taobao's final AOV was US$117.34 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Taobao Monthly Number of Orders
- Taobao recorded 450,075,289 orders in 10/26.
- Across 2025, Taobao recorded 4,825,790,380 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Taobao Monthly Number of Buyers
- Taobao had 119,909,796 buyers in 10/26.
- Across 2025, 275,759,450 buyers shopped at Taobao.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Taobao Monthly Purchase Frequency
- Taobao shoppers ordered about 3.8 times in 10/26.
- Across 2025, each Taobao buyer placed 17.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Taobao Monthly Gross AOV After Deductions
- Taobao's monthly gross AOV was US$132.09 in 10/26.
- For 2025, Taobao's gross AOV before deductions was US$135.35.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Taobao's Competitors
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