Prom Conversion Rate & Transaction KPIs
Prom converts visits at a 2.0% conversion rate in 2025, generating 7,533,923 orders from 2,339,303 buyers at a 3.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Prom Average Order Value
- Prom's gross average order value (AOV) is US$152.36 in 2025.
- Discounts of US$17.92 and returns of US$6.93 took Prom's net AOV to US$127.51 in 2025.
- After US$25.36 VAT, Prom's final AOV was US$152.87 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Prom Monthly Number of Orders
- Prom recorded 650,204 orders in 07/26.
- Across 2025, Prom recorded 7,533,923 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Prom Monthly Number of Buyers
- Prom had 458,194 buyers in 07/26.
- Across 2025, 2,339,303 buyers shopped at Prom.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Prom Monthly Purchase Frequency
- Prom shoppers ordered about 1.4 times in 07/26.
- Across 2025, each Prom buyer placed 3.2 orders in total.
Purchase Frequency
07/26Compare with Other Retailers
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Monthly Purchase Frequency
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Prom Monthly Gross AOV After Deductions
- Prom's monthly gross AOV was US$153.08 in 07/26.
- For 2025, Prom's gross AOV before deductions was US$152.36.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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