Ebay Conversion Rate & Transaction KPIs

Ebay converts visits at a 3.2% conversion rate in 2025, generating 1,336,794,271 orders from 152,897,866 buyers at a 8.7 purchase frequency.

Conversion Rate

2025
3.2%

Number of Orders

2025
1,336,794,271

Number of Buyers

2025
152,897,866

Purchase Frequency

2025
8.7

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Ebay Average Order Value

  • Ebay's gross average order value (AOV) is US$63.09 in 2025.
  • Discounts of US$7.03 and returns of US$4.63 took Ebay's net AOV to US$51.43 in 2025.
  • After US$5.85 VAT, Ebay's final AOV was US$57.27 in 2025.

Average Order Value Calculation in 2025

US$63.09
US$7.03
US$4.63
US$51.43
US$5.85
US$57.27

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Ebay Monthly Number of Orders

  • Ebay recorded 115,403,851 orders in 07/26.
  • Across 2025, Ebay recorded 1,336,794,271 orders in total.

Number of Orders

07/26
115,403,851

Monthly Number of Orders (in Thousands)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
115,404
07/26

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Ebay Monthly Number of Buyers

  • Ebay had 39,000,830 buyers in 07/26.
  • Across 2025, 152,897,866 buyers shopped at Ebay.

Number of Buyers

07/26
39,000,830

Monthly Number of Buyers (in Thousands)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
39,001
07/26

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Ebay Monthly Purchase Frequency

  • Ebay shoppers ordered about 3 times in 07/26.
  • Across 2025, each Ebay buyer placed 8.7 orders in total.

Purchase Frequency

07/26
3

Monthly Purchase Frequency

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
3
07/26

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Ebay Monthly Gross AOV After Deductions

  • Ebay's monthly gross AOV was US$57.13 in 07/26.
  • For 2025, Ebay's gross AOV before deductions was US$63.09.

Gross AOV

07/26
US$57.13

Monthly Gross AOV After Deductions (in US$)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
US$57.13
07/26

Track Monthly Momentum

Track Ebay's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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