Ebay Conversion Rate & Transaction KPIs
Ebay converts visits at a 3.2% conversion rate in 2025, generating 1,394,567,377 orders from 160,687,759 buyers at a 8.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Ebay Average Order Value
- Ebay's gross average order value (AOV) is US$60.48 in 2025.
- Discounts of US$6.74 and returns of US$4.43 took Ebay's net AOV to US$49.3 in 2025.
- After US$5.6 VAT, Ebay's final AOV was US$54.9 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Ebay Monthly Number of Orders
- Ebay recorded 120,347,653 orders in 07/26.
- Across 2025, Ebay recorded 1,394,567,377 orders in total.
Number of Orders
07/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Ebay Monthly Number of Buyers
- Ebay had 40,852,631 buyers in 07/26.
- Across 2025, 160,687,759 buyers shopped at Ebay.
Number of Buyers
07/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Ebay Monthly Purchase Frequency
- Ebay shoppers ordered about 2.9 times in 07/26.
- Across 2025, each Ebay buyer placed 8.7 orders in total.
Purchase Frequency
07/26Compare with Other Retailers
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Monthly Purchase Frequency
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Ebay Monthly Gross AOV After Deductions
- Ebay's monthly gross AOV was US$54.78 in 07/26.
- For 2025, Ebay's gross AOV before deductions was US$60.48.
Gross AOV
07/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
Discover Profiles
Conversion Rate & Transaction KPIs of Ebay's Competitors
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