Aliexpress Conversion Rate & Transaction KPIs

Aliexpress converts visits at a 2.5% conversion rate in 2025, generating 2,367,869,759 orders from 391,932,795 buyers at a 6 purchase frequency.

Conversion Rate

2025
2.5%

Number of Orders

2025
2,367,869,759

Number of Buyers

2025
391,932,795

Purchase Frequency

2025
6

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Aliexpress Average Order Value

  • Aliexpress's gross average order value (AOV) is US$34.9 in 2025.
  • Discounts of US$4.24 and returns of US$2.51 took Aliexpress's net AOV to US$28.15 in 2025.
  • After US$4.16 VAT, Aliexpress's final AOV was US$32.31 in 2025.

Average Order Value Calculation in 2025

US$34.9
US$4.24
US$2.51
US$28.15
US$4.16
US$32.31

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Aliexpress Monthly Number of Orders

  • Aliexpress recorded 261,210,427 orders in 07/26.
  • Across 2025, Aliexpress recorded 2,367,869,759 orders in total.

Number of Orders

07/26
261,210,427

Monthly Number of Orders (in Thousands)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
261,210
07/26

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Aliexpress Monthly Number of Buyers

  • Aliexpress had 101,447,999 buyers in 07/26.
  • Across 2025, 391,932,795 buyers shopped at Aliexpress.

Number of Buyers

07/26
101,447,999

Monthly Number of Buyers (in Thousands)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
101,448
07/26

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Aliexpress Monthly Purchase Frequency

  • Aliexpress shoppers ordered about 2.6 times in 07/26.
  • Across 2025, each Aliexpress buyer placed 6 orders in total.

Purchase Frequency

07/26
2.6

Monthly Purchase Frequency

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
2.6
07/26

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Aliexpress Monthly Gross AOV After Deductions

  • Aliexpress's monthly gross AOV was US$29.82 in 07/26.
  • For 2025, Aliexpress's gross AOV before deductions was US$34.9.

Gross AOV

07/26
US$29.82

Monthly Gross AOV After Deductions (in US$)

08/25
09/25
10/25
11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
US$29.82
07/26

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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