Aliexpress Conversion Rate & Transaction KPIs
Aliexpress converts visits at a 2.5% conversion rate in 2025, generating 2,203,310,765 orders from 370,406,952 buyers at a 5.9 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Aliexpress Average Order Value
- Aliexpress's gross average order value (AOV) is US$37.51 in 2025.
- Discounts of US$4.56 and returns of US$2.69 took Aliexpress's net AOV to US$30.25 in 2025.
- After US$4.47 VAT, Aliexpress's final AOV was US$34.72 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Aliexpress Monthly Number of Orders
- Aliexpress recorded 242,583,812 orders in 08/26.
- Across 2025, Aliexpress recorded 2,203,310,765 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Aliexpress Monthly Number of Buyers
- Aliexpress had 106,053,659 buyers in 08/26.
- Across 2025, 370,406,952 buyers shopped at Aliexpress.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Aliexpress Monthly Purchase Frequency
- Aliexpress shoppers ordered about 2.3 times in 08/26.
- Across 2025, each Aliexpress buyer placed 5.9 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Aliexpress Monthly Gross AOV After Deductions
- Aliexpress's monthly gross AOV was US$33.92 in 08/26.
- For 2025, Aliexpress's gross AOV before deductions was US$37.51.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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