Red Bull Shop Conversion Rate & Transaction KPIs

Red Bull Shop converts visits at a 2.6% conversion rate in 2025, generating 210,714 orders from 86,105 buyers at a 2.4 purchase frequency.

Conversion Rate

2025
2.6%

Number of Orders

2025
210,714

Number of Buyers

2025
86,105

Purchase Frequency

2025
2.4

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Red Bull Shop Average Order Value

  • Red Bull Shop's gross average order value (AOV) is US$118.34 in 2025.
  • Discounts of US$18.55 and returns of US$19.33 took Red Bull Shop's net AOV to US$80.46 in 2025.
  • After US$10.15 VAT, Red Bull Shop's final AOV was US$90.61 in 2025.

Average Order Value Calculation in 2025

US$118.34
US$18.55
US$19.33
US$80.46
US$10.15
US$90.61

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Red Bull Shop Monthly Number of Orders

  • Red Bull Shop recorded 18,432 orders in 10/26.
  • Across 2025, Red Bull Shop recorded 210,714 orders in total.

Number of Orders

10/26
18,432

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
18
10/26

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Red Bull Shop Monthly Number of Buyers

  • Red Bull Shop had 12,367 buyers in 10/26.
  • Across 2025, 86,105 buyers shopped at Red Bull Shop.

Number of Buyers

10/26
12,367

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
12
10/26

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Red Bull Shop Monthly Purchase Frequency

  • Red Bull Shop shoppers ordered about 1.5 times in 10/26.
  • Across 2025, each Red Bull Shop buyer placed 2.4 orders in total.

Purchase Frequency

10/26
1.5

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.5
10/26

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Red Bull Shop Monthly Gross AOV After Deductions

  • Red Bull Shop's monthly gross AOV was US$97.34 in 10/26.
  • For 2025, Red Bull Shop's gross AOV before deductions was US$118.34.

Gross AOV

10/26
US$97.34

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$97.34
10/26

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Full history for conversion, AOV and order economics.

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