The North Face Conversion Rate & Transaction KPIs

The North Face converts visits at a 2.7% conversion rate in 2025, generating 7,222,271 orders from 3,292,262 buyers at a N/A purchase frequency.

Conversion Rate

2025
2.7%

Number of Orders

2025
7,222,271

Number of Buyers

2025
3,292,262

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The North Face Average Order Value

  • The North Face's gross average order value (AOV) is US$129.83 in 2025.
  • Discounts of US$20.42 and returns of US$23.58 took The North Face's net AOV to US$85.83 in 2025.
  • After US$9.28 VAT, The North Face's final AOV was US$95.1 in 2025.

Average Order Value Calculation in 2025

US$129.83
US$20.42
US$23.58
US$85.83
US$9.28
US$95.1

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

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Full history for conversion, AOV and order economics.

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