Red Bull Shop Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Red Bull Shop's biggest market in 2025 at US$7m and a 37% share, ahead of the next largest markets.

Biggest Market

37%

2nd Biggest Market

14%

3rd Biggest Market

6%

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Red Bull Shop Revenue Share by Country

  • United States is Red Bull Shop's largest market at US$7m, a 37% share, in 2025.
  • Germany is Red Bull Shop's second-largest market at US$3m, a 14% share, in 2025.
  • Norway is Red Bull Shop's third-largest market at US$1m, a 6% share, in 2025.
  • United Kingdom is Red Bull Shop's fourth-largest market at US$1m, a 5% share, in 2025.
  • Austria is Red Bull Shop's fifth-largest market at US$0.6m, a 3% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
37%US$7m
2
14%US$3m
3
6%US$1m
4
5%US$1m
5
3%US$0.6m

Brand View

Total revenue across all revenue streams

The United States is Red Bull Shop's biggest market in 2025 at US$323m and a 42% share, ahead of the next largest markets.

Biggest Market

42%

2nd Biggest Market

9%

3rd Biggest Market

7%

Red Bull Shop Revenue Share by Country

  • United States is Red Bull Shop's largest market at US$323m, a 42% share, in 2025.
  • Germany is Red Bull Shop's second-largest market at US$70m, a 9% share, in 2025.
  • United Kingdom is Red Bull Shop's third-largest market at US$53m, a 7% share, in 2025.
  • France is Red Bull Shop's fourth-largest market at US$33m, a 4% share, in 2025.
  • Japan is Red Bull Shop's fifth-largest market at US$25m, a 3% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
42%US$323m
2
9%US$70m
3
7%US$53m
4
4%US$33m
5
3%US$25m

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