Sana Safinaz Company & Revenue
Revenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Sana Safinaz Revenue & Forecast
Sana Safinaz Revenue, Sales & Forecast
- Sana Safinaz's e-commerce revenue reached US$23m in 2025.
- Sana Safinaz's annual sales changed -44% year over year in 2025.
- In 2024, Sana Safinaz's e-commerce revenue was US$41m.
Annual Revenue (GMV)
2025Forecast
2026Get Sana Safinaz's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Sana Safinaz's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareSana Safinaz Monthly Sales & Revenue Development
- Sana Safinaz's monthly e-commerce sales reached US$2m in 10/26.
- Sana Safinaz's monthly sales changed +4% versus the previous month in 10/26.
- Across 2025, Sana Safinaz's e-commerce revenue totaled US$23m.
Revenue Current Month (GMV)
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareSana Safinaz Top Stores by Revenue
- sanasafinaz.com is Sana Safinaz's largest store at US$23m in Pakistan, a -44% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  sanasafinaz.com | US$23m | -44% |
Sana Safinaz has only one top store, so there are no other stores to compare it with in this table.
Sana Safinaz Sales by Country
Pakistan is Sana Safinaz's biggest market in 2025 at US$16m and a 68% share, ahead of the next largest markets.
Sana Safinaz Revenue Share by Country
- Pakistan is Sana Safinaz's largest market at US$16m, a 68% share, in 2025.
- United States is Sana Safinaz's second-largest market at US$3m, a 13% share, in 2025.
- United Kingdom is Sana Safinaz's third-largest market at US$2m, a 9% share, in 2025.
- Canada is Sana Safinaz's fourth-largest market at US$2m, a 7% share, in 2025.
- United Arab Emirates is Sana Safinaz's fifth-largest market at US$0.5m, a 2% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 68% | US$16m | ||
| 2 | 13% | US$3m | ||
| 3 | 9% | US$2m | ||
| 4 | 7% | US$2m | ||
| 5 | 2% | US$0.5m |
Sana Safinaz Competitors
Sana Safinaz's biggest store sanasafinaz.com, at US$23m GMV, is most similar to outfitters.com.pk at a 97.1 Match Score, ahead of ethnc.com at 96.1 and breakout.com.pk at 95.9.
Sana Safinaz Competitor Landscape
- outfitters.com.pk is the store most similar to Sana Safinaz's biggest store at a 97.1 Match Score, with US$0.0bn GMV.
- ethnc.com ranks next as a similar store at a 96.1 Match Score and US$0.0bn GMV.
- breakout.com.pk follows at a 95.9 Match Score and US$0.0bn GMV.
Sana Safinaz's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Sana Safinaz Competitors & Similar Stores
- outfitters.com.pk tops the stores most similar to Sana Safinaz's biggest store at a 97.1 Match Score and a US$84 AOV.
- ethnc.com is a close alternative at a 96.1 Match Score and a US$91 AOV.
- breakout.com.pk follows at a 95.9 Match Score and a US$89 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| sanasafinaz.com | US$22.7m | 2.2 | US$96 | |||
| 1. | 97% | US$28.6m | 2.3 | US$84 | ||
| 2. | ethnc.com | 96% | US$31.7m | 2.3 | US$91 | |
| 3. | 96% | US$22.9m | 2.2 | US$89 | ||
| 4. | 96% | US$31.3m | 2.3 | US$84 | ||
| 5. | 96% | US$21.2m | 2.2 | US$90 |
Sana Safinaz Conversion Rate & Transaction KPIs
Sana Safinaz converts visits at a 2.8% conversion rate in 2025, generating 236,028 orders from 109,137 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Sana Safinaz Average Order Value
- Sana Safinaz's gross average order value (AOV) is US$120.81 in 2025.
- Discounts of US$23.45 and returns of US$13.86 took Sana Safinaz's net AOV to US$83.51 in 2025.
- After US$12.6 VAT, Sana Safinaz's final AOV was US$96.11 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Sana Safinaz Monthly Number of Orders
- Sana Safinaz recorded 20,932 orders in 10/26.
- Across 2025, Sana Safinaz recorded 236,028 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Sana Safinaz Monthly Number of Buyers
- Sana Safinaz had 16,709 buyers in 10/26.
- Across 2025, 109,137 buyers shopped at Sana Safinaz.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Sana Safinaz Monthly Purchase Frequency
- Sana Safinaz shoppers ordered about 1.3 times in 10/26.
- Across 2025, each Sana Safinaz buyer placed 2.2 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Sana Safinaz Monthly Gross AOV After Deductions
- Sana Safinaz's monthly gross AOV was US$94.51 in 10/26.
- For 2025, Sana Safinaz's gross AOV before deductions was US$120.81.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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Sana Safinaz Product Categories
Fashion is Sana Safinaz's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Sana Safinaz Revenue Breakdown by Product Category
- Fashion is Sana Safinaz's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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