Scheels Conversion Rate & Transaction KPIs
Scheels converts visits at a 3.1% conversion rate in 2025, generating 3,274,263 orders from 1,332,963 buyers at a 2.5 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025
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Scheels Average Order Value
- Scheels's gross average order value (AOV) is US$155.64 in 2025.
- Discounts of US$22.72 and returns of US$25.27 took Scheels's net AOV to US$107.65 in 2025.
- After US$5.5 VAT, Scheels's final AOV was US$113.15 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Scheels Monthly Number of Orders
- Scheels recorded 286,142 orders in 10/26.
- Across 2025, Scheels recorded 3,274,263 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Scheels Monthly Number of Buyers
- Scheels had 188,617 buyers in 10/26.
- Across 2025, 1,332,963 buyers shopped at Scheels.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Scheels Monthly Purchase Frequency
- Scheels shoppers ordered about 1.5 times in 10/26.
- Across 2025, each Scheels buyer placed 2.5 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Scheels Monthly Gross AOV After Deductions
- Scheels's monthly gross AOV was US$120.09 in 10/26.
- For 2025, Scheels's gross AOV before deductions was US$155.64.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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See Every KPI Over Time in Profiles
Full history for conversion, AOV and order economics.
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