Shopbop Company & Revenue

Main Country Selling to

United States

Main Category

Fashion

Revenue (GMV)

2025

US$285m

Global Rank

2025

904

Growth

2025 / 2024

+11%

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Shopbop Revenue & Forecast

Shopbop Revenue, Sales & Forecast

Shopbop's e-commerce revenue reached US$285m in 2025.
Shopbop's annual sales changed +11% year over year in 2025.
In 2024, Shopbop's e-commerce revenue was US$256m.

Annual Revenue (GMV)

2025

US$285m

+11%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

256

2024

285

2025

2026

2027

Forecast

2026

Get Shopbop's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Shopbop Against Any Retailer

See where Shopbop leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Shopbop Monthly Sales & Revenue Development

Shopbop's monthly e-commerce sales reached US$20m in 10/26.
Shopbop's monthly sales changed +19% versus the previous month in 10/26.
Across 2025, Shopbop's e-commerce revenue totaled US$285m.

Revenue Current Month (GMV)

10/26

US$20m

+19%

Compare with Other Retailers

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Shopbop's monthly trend against any retailer to see who is gaining.

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Shopbop Top Stores by Revenue

shopbop.com is Shopbop's largest store at US$285m in United States, a +11% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	shopbop.com	United States	US$285m	+11%

Shopbop has only one top store, so there are no other stores to compare it with in this table.

Shopbop Sales by Country

The United States is Shopbop's biggest market in 2025 at US$260m and a 91% share, ahead of the next largest markets.

Biggest Market

91%

United States

2nd Biggest Market

Australia

3rd Biggest Market

Canada

Shopbop Revenue Share by Country

United States is Shopbop's largest market at US$260m, a 91% share, in 2025.
Australia is Shopbop's second-largest market at US$6m, a 2% share, in 2025.
Canada is Shopbop's third-largest market at US$6m, a 2% share, in 2025.
United Kingdom is Shopbop's fourth-largest market at US$4m, a 2% share, in 2025.
Greater China is Shopbop's fifth-largest market at US$3m, a 1% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	91%	US$260m
2	Australia	2%	US$6m
3	Canada	2%	US$6m
4	United Kingdom	2%	US$4m
5	Greater China	1%	US$3m

Shopbop Competitors

Shopbop's biggest store shopbop.com, at US$285m GMV, is most similar to nordstrom.com at a 99.7 Match Score, ahead of jdsports.com at 99.6 and tnuck.com at 99.1.

Shopbop Competitor Landscape

nordstrom.com is the store most similar to Shopbop's biggest store at a 99.7 Match Score, with US$3.7bn GMV.
jdsports.com ranks next as a similar store at a 99.6 Match Score and US$0.2bn GMV.
tnuck.com follows at a 99.1 Match Score and US$0.2bn GMV.

Shopbop's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

-1

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

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Top Shopbop Competitors & Similar Stores

nordstrom.com tops the stores most similar to Shopbop's biggest store at a 99.7 Match Score and a US$132 AOV.
jdsports.com is a close alternative at a 99.6 Match Score and a US$172 AOV.
tnuck.com follows at a 99.1 Match Score and a US$190 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	shopbop.com		US$284.7m	2.4	US$169
1.	nordstrom.com	100%	US$3,676.1m	2.9	US$132
2.	jdsports.com	100%	US$205.5m	2.2	US$172
3.	tnuck.com	99%	US$206.7m	2.3	US$190
4.	thenorthface.com	99%	US$482.7m	2.4	US$117
5.	nordstromrack.com	99%	US$1,927.1m	2.8	US$80

Shopbop Customer Demographics

At shopbop.com, Shopbop's biggest store, 10% of shoppers fall in the 18-to-24 age group and 26% sit in the low income group.

Shopbop Customers by Age & Income

10% of Shopbop shoppers fall in the 18-to-24 customer age group.
26% of Shopbop shoppers sit in the low income group.
The age and income splits cover shoppers of shopbop.com, Shopbop's largest store.

Breakdown by Age Group

Breakdown by Income Group

Shopbop Conversion Rate & Transaction KPIs

Shopbop converts visits at a 3.1% conversion rate in 2025, generating 1,686,350 orders from 716,337 buyers at a 2.4 purchase frequency.

Conversion Rate

2025

3.1%

Number of Orders

2025

1,686,350

Number of Buyers

2025

716,337

Purchase Frequency

2025

2.4

Shopbop Average Order Value

Shopbop's gross average order value (AOV) is US$255.46 in 2025.
Discounts of US$41.8 and returns of US$53.74 took Shopbop's net AOV to US$159.91 in 2025.
After US$8.93 VAT, Shopbop's final AOV was US$168.84 in 2025.

Average Order Value Calculation in 2025

US$255.46

US$41.8

US$53.74

US$159.91

US$8.93

US$168.84

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT