Annual Revenue
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Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Sleep Number's annual sales on its online store sleepnumber.com amounted to US$209m in 2024. This represents a change of <0% from the previous year. Sleep Number's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Sleep Number, revenues in May of 2025 were US$15m on its domain sleepnumber.com. This marks a change in monthly revenues of 35-40% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Sleep Number sales by product category provide a deeper look into its income structure. Sleep Number's most significant category is Furniture & Homeware, which accounts for 100% of total sales in 2024 at its largest online store, sleepnumber.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (100%)
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Regularly updated figures from Sleep Number's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Sleep Number's gross profit was US$1,003m, while its operating profit was US$23m.
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Operating Profit
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2024Earnings per Share
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Sleep Number had a headcount of 3,654 in 2024. Meanwhile approximately US$0.5m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Sleep Number's flagship domain sleepnumber.com generated revenues of US$209m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
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1. | sleepnumber.com Sleep Number Corporation | 209 |
purple.com is the closest competitor to Sleep Number's largest online store sleepnumber.com, with a similarity score of 100.0% in 2024. saatva.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Sleep Number's largest online store sleepnumber.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Sleep Number, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, sleepnumber.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, sleepnumber.com offers UPS (United Parcel Service).
Payment Provider
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