Homary Company & Revenue
Main Country Selling to
United StatesMain Category
Furniture & HomewareRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Homary Revenue & Forecast
Homary Revenue, Sales & Forecast
- Homary's e-commerce revenue reached US$268m in 2025.
- Homary's annual sales changed +12% year over year in 2025.
- In 2024, Homary's e-commerce revenue was US$239m.
Annual Revenue (GMV)
2025Forecast
2026Get Homary's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Homary's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareHomary Monthly Sales & Revenue Development
- Homary's monthly e-commerce sales reached US$24m in 10/26.
- Homary's monthly sales changed +5% versus the previous month in 10/26.
- Across 2025, Homary's e-commerce revenue totaled US$268m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareHomary Top Stores by Revenue
- homary.com is Homary's largest store at US$268m in United States, a +12% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  homary.com | US$268m | +12% |
Homary has only one top store, so there are no other stores to compare it with in this table.
Homary Sales by Country
The United States is Homary's biggest market in 2025 at US$131m and a 49% share, ahead of the next largest markets.
Homary Revenue Share by Country
- United States is Homary's largest market at US$131m, a 49% share, in 2025.
- United Kingdom is Homary's second-largest market at US$49m, a 18% share, in 2025.
- France is Homary's third-largest market at US$30m, a 11% share, in 2025.
- Germany is Homary's fourth-largest market at US$23m, a 9% share, in 2025.
- Spain is Homary's fifth-largest market at US$9m, a 3% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 49% | US$131m | ||
| 2 | 18% | US$49m | ||
| 3 | 11% | US$30m | ||
| 4 | 9% | US$23m | ||
| 5 | 3% | US$9m |
Homary Competitors
Homary's biggest store homary.com, at US$268m GMV, is most similar to castlery.com at a 96.6 Match Score, ahead of livingspaces.com at 96.4 and ashleyfurniture.com at 96.3.
Homary Competitor Landscape
- castlery.com is the store most similar to Homary's biggest store at a 96.6 Match Score, with US$0.7bn GMV.
- livingspaces.com ranks next as a similar store at a 96.4 Match Score and US$0.7bn GMV.
- ashleyfurniture.com follows at a 96.3 Match Score and US$1.7bn GMV.
Homary's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Homary Competitors & Similar Stores
- castlery.com tops the stores most similar to Homary's biggest store at a 96.6 Match Score and a US$1,787 AOV.
- livingspaces.com is a close alternative at a 96.4 Match Score and a US$903 AOV.
- ashleyfurniture.com follows at a 96.3 Match Score and a US$484 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| homary.com | US$268.1m | 1.6 | US$396 | |||
| 1. | 97% | US$654.1m | 1.6 | US$1,787 | ||
| 2. | 96% | US$683.6m | 1.6 | US$903 | ||
| 3. | 96% | US$1,700.3m | 1.6 | US$484 | ||
| 4. | 96% | US$373.4m | 1.6 | US$944 | ||
| 5. | 96% | US$209.3m | 1.6 | US$688 |
Homary Conversion Rate & Transaction KPIs
Homary converts visits at a 2.1% conversion rate in 2025, generating 676,258 orders from 434,430 buyers at a 1.6 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Homary Average Order Value
- Homary's gross average order value (AOV) is US$427.43 in 2025.
- Discounts of US$52.37 and returns of US$20.32 took Homary's net AOV to US$354.74 in 2025.
- After US$41.72 VAT, Homary's final AOV was US$396.46 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Homary Monthly Number of Orders
- Homary recorded 58,306 orders in 10/26.
- Across 2025, Homary recorded 676,258 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Homary Monthly Number of Buyers
- Homary had 52,924 buyers in 10/26.
- Across 2025, 434,430 buyers shopped at Homary.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Homary Monthly Purchase Frequency
- Homary shoppers ordered about 1.1 times in 10/26.
- Across 2025, each Homary buyer placed 1.6 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Homary Monthly Gross AOV After Deductions
- Homary's monthly gross AOV was US$419.81 in 10/26.
- For 2025, Homary's gross AOV before deductions was US$427.43.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
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Homary Product Categories
Furniture & Homeware is Homary's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Homary Revenue Breakdown by Product Category
- Furniture & Homeware is Homary's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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