Tchibo Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Tchibo Revenue & Turnover
Tchibo Annual Revenue & Growth by Year
Tchibo's annual sales amounted to US$1,224m in 2025. This represents a change of 0-5% from the previous year. Tchibo is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tchibo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tchibo, revenues in February of 2026 were US$101m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tchibo Sales by Country & Market Shares
Tchibo's main market is Germany, where the retailer generated 62% of revenues in 2025. Tchibo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Tchibo Revenue Split by Product Categories
Tchibo sales by product category provide a deeper look into its income structure. Tchibo's most significant category is Fashion, which accounts for 30% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (30%)
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Tchibo Customer Demographics and Shopper Insights
1% of the customers of tchibo.de, the largest store of Tchibo, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 22% of the customers of tchibo.de are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (1.0%)
Revenue Breakdown by Customer Income Groups
Low (22.0%)
Tchibo Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Tchibo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Tchibo either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Tchibo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Tchibo Top Stores
Tchibo's flagship domain tchibo.de generated revenues of US$769m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
tchibo.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | tchibo.de Tchibo GmbH | 769 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Tchibo Competitor Analysis & Similar Stores
lidl.de is the closest competitor to Tchibo's largest online store tchibo.de, with a similarity score of 98.3% in 2025. otto.de is another key store with a high similarity score of 98.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Tchibo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Tchibo reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Tchibo Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Tchibo, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Tchibo offers DHL, Self-collection / Click & collect and Hermes.
Payment Provider
Shipping Provider
Shop Software
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