Tchibo Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Tchibo Revenue & Turnover
Tchibo Annual Revenue & Growth by Year
Tchibo's annual sales on its online store tchibo.de amounted to US$746m in 2024. This represents a change of 0-5% from the previous year. Tchibo's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tchibo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tchibo, revenues in July of 2025 were US$58m on its domain tchibo.de. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tchibo Sales by Country & Market Shares
Tchibo's main market is Germany, where its main online store, tchibo.de, generated 99% of revenues in 2024. Tchibo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Tchibo Revenue Split by Product Categories
Tchibo sales by product category provide a deeper look into its income structure. Tchibo's most significant category is Care Products, which accounts for 32% of total sales in 2024 at its largest online store, tchibo.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (32%)
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Tchibo Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Tchibo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Tchibo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Tchibo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Tchibo Top Stores
Tchibo's flagship domain tchibo.de generated revenues of US$746m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
tchibo.deIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | tchibo.de Tchibo GmbH | 746 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
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Tchibo Competitor Analysis & Similar Stores
qvc.de is the closest competitor to Tchibo's largest online store tchibo.de, with a similarity score of 96.4% in 2024. next.de is another key store with a high similarity score of 95.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
tchibo.de
Mainqvc.de
96.4%next.de
95.1%Compare This Retailer With the Right Peers
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Tchibo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Tchibo's largest online store tchibo.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Tchibo Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Tchibo, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, tchibo.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, tchibo.de offers DHL and Hermes.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
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