Lidl Company & Revenue

Main Category
Main Country Selling to

Annual Revenue

US$878m
2024

Global Rank

206
2024

Conversation Rate

2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Lidl Revenue & Turnover

Lidl Annual Revenue & Growth by Year

Lidl's annual sales on its online store lidl.de amounted to US$878m in 2024. This represents a change of 0-5% from the previous year. Lidl's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$878m
2024

Annual Growth Forecast

24/25

eCommerce Revenue (in Million US$)

2022
2023
878
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Lidl Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Lidl, revenues in April of 2025 were US$76m on its domain lidl.de. This marks a change in monthly revenues of 10-15% from March.

Revenue Current Month

04/25

Growth from Previous Month

03/25-04/25

Monthly eCommerce Revenue (in Million US$)

12-2024
01-2025
02-2025
03-2025
04-2025

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Lidl Sales by Country & Market Shares

Lidl's main market is Germany, where its main online store, lidl.de, generated 100% of revenues in 2024. Lidl engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Lidl Revenue Split by Product Categories

Lidl sales by product category provide a deeper look into its income structure. Lidl's most significant category is Fashion, which accounts for 28% of total sales in 2024 at its largest online store, lidl.de. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (28%)

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Lidl Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Lidl's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2022, Lidl's gross profit was US$576m, while its operating profit was -US$214.8m.

Gross Profit

US$576m
2022

Operating Profit

-US$214.8m
2022

Net Income

2022

Earnings per Share

2022

Total Assets

2022

Total Equity

2022

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Lidl Number of Employees

Lidl had a headcount of 3,089 in 2022. Meanwhile approximately US$0.7m was generated per employee in 2022

Revenue per Employee (in Million US$)

2018
2019
2020
2021
US$0.7m
2022

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Lidl Top Stores

Lidl's flagship domain lidl.de generated revenues of US$878m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
lidl.de
Lidl Digital International GmbH & Co. KG
2021

2022

2023

2024

2025

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Lidl Competitor Analysis & Similar Stores

otto.de is the closest competitor to Lidl's largest online store lidl.de, with a similarity score of 97.3% in 2024. kaufland.de is another key store with a high similarity score of 97.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similiar Stores

lidl.de
Main
otto.de
97.3%
kaufland.de
97.3%

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Lidl Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Lidl's largest online store lidl.de reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.

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Conversion Rate

1.5-2.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Lidl Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Lidl, the payment providers PayPal (E-wallets), Apple Pay (E-wallets) and Google Wallet (E-wallets) are available at its largest online store, lidl.de. Shipping providers, on the other hand, vary significantly depending on the market. Overall, lidl.de offers DHL, Hermes and DPD.

Payment Provider

PayPal (E-wallets)

Shipping Provider

DHL

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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