Bestsecret Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Bestsecret Revenue & Turnover
Bestsecret Annual Revenue & Growth by Year
Bestsecret's annual sales on its online store bestsecret.com amounted to US$921m in 2024. This represents a change of 5-10% from the previous year. Bestsecret's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Bestsecret Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Bestsecret, revenues in July of 2025 were US$79m on its domain bestsecret.com. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Bestsecret Sales by Country & Market Shares
Bestsecret's main market is Germany, where its main online store, bestsecret.com, generated 100% of revenues in 2024. Bestsecret engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Bestsecret Revenue Split by Product Categories
Bestsecret sales by product category provide a deeper look into its income structure. Bestsecret's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, bestsecret.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (100%)
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Bestsecret Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Bestsecret's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Bestsecret either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Bestsecret's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Bestsecret Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Bestsecret's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Bestsecret's gross profit was US$560m, while its operating profit was US$59m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
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Bestsecret Number of Employees
Bestsecret had a headcount of 2,067 in 2023. Meanwhile approximately US$0.6m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Bestsecret Top Stores
Bestsecret's flagship domain bestsecret.com generated revenues of US$921m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
bestsecret.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | bestsecret.com Best Secret GmbH | 921 |
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Bestsecret Competitor Analysis & Similar Stores
lascana.de is the closest competitor to Bestsecret's largest online store bestsecret.com, with a similarity score of 100.0% in 2024. soliver.de is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Bestsecret Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Bestsecret's largest online store bestsecret.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Bestsecret Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Bestsecret, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, bestsecret.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, bestsecret.com offers DHL and Hermes.
Payment Provider
Shipping Provider
Shop Software
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