Bestsecret Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor

Revenue (GMV)

US$921m
2024

Global Rank

325
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Bestsecret Revenue & Turnover

Bestsecret Annual Revenue & Growth by Year

Bestsecret's annual sales on its online store bestsecret.com amounted to US$921m in 2024. This represents a change of 5-10% from the previous year. Bestsecret's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$921m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Revenue (GMV in Million US$)

2022
2023
921
2024
2025
2026

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Bestsecret Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Bestsecret, revenues in June of 2025 were US$74m on its domain bestsecret.com. This marks a change in monthly revenues of <0% from May.

Revenue Current Month (GMV)

US$74m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly eCommerce Revenue (GMV in Million US$)

02-2025
03-2025
04-2025
05-2025
US$74m
06-2025

Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.

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Bestsecret Sales by Country & Market Shares

Bestsecret's main market is Germany, where its main online store, bestsecret.com, generated 100% of revenues in 2024. Bestsecret engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Bestsecret Revenue Split by Product Categories

Bestsecret sales by product category provide a deeper look into its income structure. Bestsecret's most significant category is Fashion, which accounts for 100% of total sales in 2024 at its largest online store, bestsecret.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Fashion (100%)

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Bestsecret Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Bestsecret's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Bestsecret either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Bestsecret's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Bestsecret Financial Analysis: Earnings, Net Worth, Profits

Regularly updated figures from Bestsecret's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Bestsecret's gross profit was US$560m, while its operating profit was US$59m.

Gross Profit

US$560m
2023

Operating Profit

US$59m
2023

Net Income

2023

Earnings per Share

2023

Total Assets

2023

Total Equity

2023

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Bestsecret Number of Employees

Bestsecret had a headcount of 2,067 in 2023. Meanwhile approximately US$0.6m was generated per employee in 2023

Revenue per Employee (in Million US$)

2019
2020
2021
2022
US$0.6m
2023

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Bestsecret Top Stores

Bestsecret's flagship domain bestsecret.com generated revenues of US$921m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
bestsecret.com
Best Secret GmbH
2021

2022

2023

2024

2025

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Bestsecret Competitor Analysis & Similar Stores

lascana.de is the closest competitor to Bestsecret's largest online store bestsecret.com, with a similarity score of 100.0% in 2024. soliver.de is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

bestsecret.com
Main

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Bestsecret Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Bestsecret's largest online store bestsecret.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Bestsecret Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Bestsecret, the payment providers PayPal (E-wallets), VISA (Cards) and Mastercard (Cards) are available at its largest online store, bestsecret.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, bestsecret.com offers DHL and Hermes.

Payment Provider

PayPal (E-wallets)

Shipping Provider

DHL

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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