Tiktok Shop Competitors

Tiktok Shop's biggest store douyin.com, at US$592,085m GMV, is most similar to tmall.com at a 96.1 Match Score, ahead of pinduoduo.com at 95.8 and taobao.com at 94.3.

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Tiktok Shop Competitor Landscape

tmall.com is the store most similar to Tiktok Shop's biggest store at a 96.1 Match Score, with US$551.6bn GMV.
pinduoduo.com ranks next as a similar store at a 95.8 Match Score and US$780.5bn GMV.
taobao.com follows at a 94.3 Match Score and US$566.3bn GMV.

Tiktok Shop's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

400

500

600

700

800

900

Total GMV 2025 (in US$ billion)

Top Tiktok Shop Competitors & Similar Stores

tmall.com tops the stores most similar to Tiktok Shop's biggest store at a 96.1 Match Score and a US$78 AOV.
pinduoduo.com is a close alternative at a 95.8 Match Score and a US$7 AOV.
taobao.com follows at a 94.3 Match Score and a US$33 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	douyin.com		US$592,084.7m	16.0	US$54
1.	tmall.com	96%	US$551,582.9m	10.9	US$78
2.	pinduoduo.com	96%	US$780,450.4m	108.6	US$7
3.	taobao.com	94%	US$566,273.8m	17.5	US$33
4.	jd.com	81%	US$545,761.2m	43.9	US$94
5.	amazon.com	49%	US$441,039.7m	21.9	US$73