Tractor Supply Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Tractor Supply Revenue & Turnover
Tractor Supply Annual Revenue & Growth by Year
Tractor Supply's annual sales on its online store tractorsupply.com amounted to US$427m in 2024. This represents a change of 0-5% from the previous year. Tractor Supply's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tractor Supply Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tractor Supply, revenues in July of 2025 were US$35m on its domain tractorsupply.com. This marks a change in monthly revenues of <0% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Tractor Supply Sales by Country & Market Shares
Tractor Supply's main market is the United States, where its main online store, tractorsupply.com, generated 100% of revenues in 2024. Tractor Supply engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Tractor Supply Revenue Split by Product Categories
Tractor Supply sales by product category provide a deeper look into its income structure. Tractor Supply's most significant category is Electronics, which accounts for 32% of total sales in 2024 at its largest online store, tractorsupply.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (32%)
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Tractor Supply Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Tractor Supply's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Tractor Supply either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Tractor Supply's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Tractor Supply Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Tractor Supply's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Tractor Supply's gross profit was US$5,397m, while its operating profit was US$1,468m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
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Tractor Supply Number of Employees
Tractor Supply had a headcount of 52,000 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Tractor Supply Top Stores
Tractor Supply's flagship domain tractorsupply.com generated revenues of US$427m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
tractorsupply.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | tractorsupply.com Tractor Supply Company | 427 |
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Tractor Supply Competitor Analysis & Similar Stores
ajmadison.com is the closest competitor to Tractor Supply's largest online store tractorsupply.com, with a similarity score of 96.7% in 2024. nfm.com is another key store with a high similarity score of 96.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Tractor Supply Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Tractor Supply's largest online store tractorsupply.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Tractor Supply Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Tractor Supply, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, tractorsupply.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, tractorsupply.com offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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