Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Tractor Supply's annual sales on its online store tractorsupply.com amounted to US$406m in 2024. This represents a change of 0-5% from the previous year. Tractor Supply's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Tractor Supply, revenues in May of 2025 were US$42m on its domain tractorsupply.com. This marks a change in monthly revenues of 5-10% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.
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Tractor Supply sales by product category provide a deeper look into its income structure. Tractor Supply's most significant category is Electronics, which accounts for 32% of total sales in 2024 at its largest online store, tractorsupply.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (32%)
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Regularly updated figures from Tractor Supply's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Tractor Supply's gross profit was US$5,397m, while its operating profit was US$1,468m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Tractor Supply had a headcount of 52,000 in 2024. Meanwhile approximately US$0.3m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Tractor Supply's flagship domain tractorsupply.com generated revenues of US$406m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | tractorsupply.com Tractor Supply Company | 406 |
ajmadison.com is the closest competitor to Tractor Supply's largest online store tractorsupply.com, with a similarity score of 96.7% in 2024. nfm.com is another key store with a high similarity score of 96.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Tractor Supply's largest online store tractorsupply.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Tractor Supply, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, tractorsupply.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, tractorsupply.com offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
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