Truworths Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Truworths Revenue & Turnover
Truworths Annual Revenue & Growth by Year
Truworths's annual sales on its online store truworths.co.za amounted to US$46m in 2024. This represents a change of 35-40% from the previous year. Truworths's largest online store is expected to see a growth rate of 25-30% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Truworths Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Truworths, revenues in July of 2025 were US$5m on its domain truworths.co.za. This marks a change in monthly revenues of 35-40% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Truworths Sales by Country & Market Shares
Truworths's main market is South Africa, where its main online store, truworths.co.za, generated 100% of revenues in 2024. Truworths engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Truworths Revenue Split by Product Categories
Truworths sales by product category provide a deeper look into its income structure. Truworths's most significant category is Fashion, which accounts for 51% of total sales in 2024 at its largest online store, truworths.co.za. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (51%)
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Truworths Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Truworths's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Truworths either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Truworths's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Truworths Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Truworths's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Truworths's gross profit was US$597m, while its operating profit was US$233m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Truworths Number of Employees
Truworths had a headcount of 10,200 in 2024. Meanwhile approximately US$0.1m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Truworths Top Stores
Truworths's flagship domain truworths.co.za generated revenues of US$46m in 2024. Forecasts expect a revenue change of 25-30% in the coming year.
Top Online Stores by Net Sales (in Million US$)
truworths.co.zaIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | truworths.co.za Truworths, Ltd. | 46 |
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Truworths Competitor Analysis & Similar Stores
ackermans.co.za is the closest competitor to Truworths's largest online store truworths.co.za, with a similarity score of 95.9% in 2024. picknpayclothing.co.za is another key store with a high similarity score of 94.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Truworths Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Truworths's largest online store truworths.co.za reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Truworths Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Truworths, the payment providers Mastercard (Cards), VISA (Cards) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, truworths.co.za. Shipping providers, on the other hand, vary significantly depending on the market. Overall, truworths.co.za offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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