Truworths Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Truworths Revenue & Turnover
Truworths Annual Revenue & Growth by Year
Truworths's annual sales on its online store truworths.co.za amounted to US$40m in 2024. This represents a change of 40-45% from the previous year. Truworths's largest online store is expected to see a growth rate of 30-35% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Truworths Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Truworths, revenues in May of 2025 were US$3m on its domain truworths.co.za. This marks a change in monthly revenues of 0-5% from April.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Truworths Sales by Country & Market Shares
Truworths's main market is South Africa, where its main online store, truworths.co.za, generated 100% of revenues in 2024. Truworths engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Truworths Revenue Split by Product Categories
Truworths sales by product category provide a deeper look into its income structure. Truworths's most significant category is Fashion, which accounts for 51% of total sales in 2024 at its largest online store, truworths.co.za. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (51%)
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Truworths Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Truworths's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Truworths's gross profit was US$597m, while its operating profit was US$233m.
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Operating Profit
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Truworths Number of Employees
Truworths had a headcount of 10,200 in 2024. Meanwhile approximately US$0.1m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Truworths Top Stores
Truworths's flagship domain truworths.co.za generated revenues of US$40m in 2024. Forecasts expect a revenue change of 30-35% in the coming year.
Top Online Stores by Net Sales (in Million US$)
truworths.co.zaIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | truworths.co.za Truworths, Ltd. | 40 |
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Truworths Competitor Analysis & Similar Stores
ackermans.co.za is the closest competitor to Truworths's largest online store truworths.co.za, with a similarity score of 95.9% in 2024. bash.com is another key store with a high similarity score of 95.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Truworths Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Truworths's largest online store truworths.co.za reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Truworths Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Truworths, the payment providers Mastercard (Cards), VISA (Cards) and Bank transfer/cash in advance (Bank transfer) are available at its largest online store, truworths.co.za. Shipping providers, on the other hand, vary significantly depending on the market. Overall, truworths.co.za offers Not communicated.
Payment Provider
Shipping Provider
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