Venus Et Fleur Company & Revenue

Main Country Selling to

United States

Main Category

Hobby & Leisure

Revenue (GMV)

2025

US$37m

Global Rank

2025

4,642

Growth

2025 / 2024

+31%

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Add as a preferred source on Google

Venus Et Fleur Revenue & Forecast

Venus Et Fleur Revenue, Sales & Forecast

Venus Et Fleur's e-commerce revenue reached US$37m in 2025.
Venus Et Fleur's annual sales changed +31% year over year in 2025.
In 2024, Venus Et Fleur's e-commerce revenue was US$28m.

Annual Revenue (GMV)

2025

US$37m

+31%

Forecast

2026

Get Venus Et Fleur's full revenue forecast in Profiles to size future demand and plan ahead.

Explore Profiles

E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Forecast

2026

Get Venus Et Fleur's full revenue forecast in Profiles to size future demand and plan ahead.

Explore Profiles

Benchmark Venus Et Fleur Against Any Retailer

See where Venus Et Fleur leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

Discover Analyze & Compare

Venus Et Fleur Monthly Sales & Revenue Development

Venus Et Fleur's monthly e-commerce sales reached US$3m in 10/26.
Venus Et Fleur's monthly sales changed +24% versus the previous month in 10/26.
Across 2025, Venus Et Fleur's e-commerce revenue totaled US$37m.

Revenue Current Month (GMV)

10/26

US$3m

+24%

Compare with Other Retailers

Line up Venus Et Fleur's monthly trend against any retailer to see who is gaining.

Discover Analyze & Compare

E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Venus Et Fleur's monthly trend against any retailer to see who is gaining.

Discover Analyze & Compare

Venus Et Fleur Top Stores by Revenue

venusetfleur.com is Venus Et Fleur's largest store at US$37m in United States, a +31% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	venusetfleur.com	United States	US$37m	+31%

Venus Et Fleur has only one top store, so there are no other stores to compare it with in this table.

Venus Et Fleur Sales by Country

The United States is Venus Et Fleur's biggest market in 2025 at US$35m and a 94% share, ahead of the next largest markets.

Biggest Market

94%

United States

2nd Biggest Market

Canada

3rd Biggest Market

Worldwide

Venus Et Fleur Revenue Share by Country

United States is Venus Et Fleur's largest market at US$35m, a 94% share, in 2025.
Canada is Venus Et Fleur's second-largest market at US$1m, a 4% share, in 2025.
Worldwide is Venus Et Fleur's third-largest market at US$0.9m, a 2% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	United States	94%	US$35m
2	Canada	4%	US$1m
3	Worldwide	2%	US$0.9m

Venus Et Fleur Competitors

Venus Et Fleur's biggest store venusetfleur.com, at US$37m GMV, is most similar to teleflora.com at a 100.0 Match Score, ahead of ftd.com at 100.0 and fiftyflowers.com at 100.0.

Venus Et Fleur Competitor Landscape

teleflora.com is the store most similar to Venus Et Fleur's biggest store at a 100.0 Match Score, with US$0.1bn GMV.
ftd.com ranks next as a similar store at a 100.0 Match Score and US$0.2bn GMV.
fiftyflowers.com follows at a 100.0 Match Score and US$0.0bn GMV.

Venus Et Fleur's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Venus Et Fleur Competitors & Similar Stores

teleflora.com tops the stores most similar to Venus Et Fleur's biggest store at a 100.0 Match Score and a US$94 AOV.
ftd.com is a close alternative at a 100.0 Match Score and a US$88 AOV.
fiftyflowers.com follows at a 100.0 Match Score and a US$375 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	venusetfleur.com		US$37.3m	2.4	US$292
1.	teleflora.com	100%	US$67.9m	2.4	US$94
2.	ftd.com	100%	US$215.0m	2.4	US$88
3.	fiftyflowers.com	100%	US$49.3m	2.4	US$375
4.	bouqs.com	100%	US$47.8m	2.4	US$77
5.	avasflowers.net	100%	US$59.9m	2.4	US$98

Venus Et Fleur Customer Demographics

At venusetfleur.com, Venus Et Fleur's biggest store, 13% of shoppers fall in the 18-to-24 age group and 27% sit in the low income group.

Venus Et Fleur Customers by Age & Income

13% of Venus Et Fleur shoppers fall in the 18-to-24 customer age group.
27% of Venus Et Fleur shoppers sit in the low income group.
The age and income splits cover shoppers of venusetfleur.com, Venus Et Fleur's largest store.

Breakdown by Age Group

Breakdown by Income Group

Venus Et Fleur Conversion Rate & Transaction KPIs

Venus Et Fleur converts visits at a 6.1% conversion rate in 2025, generating 127,505 orders from 52,437 buyers at a 2.4 purchase frequency.

Conversion Rate

2025

6.1%

Number of Orders

2025

127,505

Number of Buyers

2025

52,437

Purchase Frequency

2025

2.4

Venus Et Fleur Average Order Value

Venus Et Fleur's gross average order value (AOV) is US$344.56 in 2025.
Discounts of US$42.92 and returns of US$23.4 took Venus Et Fleur's net AOV to US$278.24 in 2025.
After US$14.21 VAT, Venus Et Fleur's final AOV was US$292.45 in 2025.

Average Order Value Calculation in 2025

US$344.56

US$42.92

US$23.4

US$278.24

US$14.21

US$292.45

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Venus Et Fleur Monthly Number of Orders

Venus Et Fleur recorded 11,050 orders in 10/26.
Across 2025, Venus Et Fleur recorded 127,505 orders in total.

Number of Orders

10/26

11,050

Compare with Other Retailers

Line up Venus Et Fleur's monthly number of orders trend against its competitors or any retailer of your choice.

Discover Analyze & Compare

Monthly Number of Orders (in Thousands)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Venus Et Fleur's monthly number of orders trend against its competitors or any retailer of your choice.

Discover Analyze & Compare

Venus Et Fleur Monthly Number of Buyers

Venus Et Fleur had 7,416 buyers in 10/26.
Across 2025, 52,437 buyers shopped at Venus Et Fleur.

Number of Buyers

10/26

7,416

Track Monthly Momentum

Track Venus Et Fleur's full monthly history to spot momentum and seasonality.

Discover Analyze & Compare

Monthly Number of Buyers (in Thousands)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Track Monthly Momentum

Track Venus Et Fleur's full monthly history to spot momentum and seasonality.

Discover Analyze & Compare

Venus Et Fleur Monthly Purchase Frequency

Venus Et Fleur shoppers ordered about 1.5 times in 10/26.
Across 2025, each Venus Et Fleur buyer placed 2.4 orders in total.

Purchase Frequency

10/26

1.5

Compare with Other Retailers

Line up Venus Et Fleur's monthly purchase frequency against its competitors or any retailer of your choice.

Discover Analyze & Compare

Monthly Purchase Frequency

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

1.5

10/26

Compare with Other Retailers

Line up Venus Et Fleur's monthly purchase frequency against its competitors or any retailer of your choice.

Discover Analyze & Compare

Venus Et Fleur Monthly Gross AOV After Deductions

Venus Et Fleur's monthly gross AOV was US$313.54 in 10/26.
For 2025, Venus Et Fleur's gross AOV before deductions was US$344.56.

Gross AOV

10/26

US$313.54

Track Monthly Momentum

Track Venus Et Fleur's full monthly history to spot momentum and seasonality.

Discover Analyze & Compare

Monthly Gross AOV After Deductions (in US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

US$313.54

10/26

Track Monthly Momentum

Track Venus Et Fleur's full monthly history to spot momentum and seasonality.

Discover Analyze & Compare

Venus Et Fleur Marketplace 1P vs 3P Split

Venus Et Fleur generated US$37m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.

Venus Et Fleur GMV Composition Over Time

Venus Et Fleur's total GMV reached US$37m in 2025.
Venus Et Fleur's 1P net sales were US$35m, plus US$2m VAT on 1P, in 2025.

E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

US$37m

2025

2026

2027

1P Net Sales

VAT on 1P

Making 1P, 3P and Hybrid Comparable

Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.

Venus Et Fleur Product Categories

Hobby & Leisure is Venus Et Fleur's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.