Health and Beauty Industry in Australia

Australian Care Products eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Australian Care Products eCommerce Market generated an eCommerce revenue of US$2,742m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Australian Care Products eCommerce Market, monthly revenues in May of 2025 were US$263m. This represents a change of 0-5% from the previous month.

Australian Care Products eCommerce: Product Categories

In the Australian Care Products eCommerce Market, Personal Care is the largest category, contributing 51% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Australian Care Products eCommerce

The largest eCommerce retailer in the Australian Care Products eCommerce Market is woolworths.com.au, with an online revenue of US$1,199m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is chemistwarehouse.com.au, followed by coles.com.au in third place.

# 1

Woolworths

Biggest Category

Grocery

Biggest Country

Australia

Growth 24/25

5-10%

Revenue

US$1,199m

# 2

Chemist Warehouse

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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# 3

Coles

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	woolworths.com.au	Grocery	Australia	5-10%	US$1,199m
2.	chemistwarehouse.com.au	Unlock	Unlock	Unlock	Unlock
3.	coles.com.au	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Australian Care Products eCommerce Penetration: Online Market Share

The Australian Care Products eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Top Shipping, Payment and Software Providers in Australian Care Products eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Australian Care Products eCommerce Market, Australia Post is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Shopify the leading provider of shop software.

Australian Care Products eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Australian Care Products eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 64.5-65.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

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