Fashion Industry in Brazil

Top Online Store
shopee.com.brshopee.com.br
Top Category
Country
Online Share
15-20%

eCommerce Revenue

US$10,388m
2024

Growth

10-15%
2024

Growth Forecast

10-15%
24/25

Average Order Value

2024

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Brazilian Fashion eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Brazilian Fashion eCommerce Market generated an eCommerce revenue of US$10,388m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.

Annual Revenue

US$10,388m
2024

Annual Growth Forecast

10-15%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
10,388
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Brazilian Fashion eCommerce Market, monthly revenues in June of 2025 were US$907m. This represents a change of <0% from the previous month.

Revenue Current Month

US$907m
06/25

Growth from Previous Month

<0%
05/25-06/25

Monthly Revenue (in Million US$)

02/2025
03/2025
04/2025
05/2025
907
06/2025

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Brazilian Fashion eCommerce: Product Categories

In the Brazilian Fashion eCommerce Market, Apparel is the largest category, contributing 59% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Apparel (59%)

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Biggest Online Retailers in Brazilian Fashion eCommerce

The largest eCommerce retailer in the Brazilian Fashion eCommerce Market is shopee.com.br, with an online revenue of US$5,910m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is shein.com, followed by mercadolivre.com.br in third place.

# 1
shopee.com.brshopee.com.br
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$5,910m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
mercadolivre.com.brmercadolivre.com.br
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Brazilian Fashion eCommerce Penetration: Online Market Share

The Brazilian Fashion eCommerce Market reached an online share of 15-20% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 20-25% in 2025.

Online Share

15-20%
2024

Online Share Forecast

20-25%
2025

Online Share/eCommerce Market Share

2022
2023
15-20%
2024
20-25%
2025
2026

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Top Shipping, Payment and Software Providers in Brazilian Fashion eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Brazilian Fashion eCommerce Market, Correios is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and VTEX the leading provider of shop software.

Top Shipping Provider

Correios
Share

2024

Top Payment Provider

VISA (Cards)
Share

2024

Top Shop Software Provider

VTEX
Share

2024

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Brazilian Fashion eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Brazilian Fashion eCommerce Market was 10.0-10.5%, while the cart abandonment rate was 82.5-83.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

10.0-10.5%2024
82.5-83.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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