Fashion Industry in Bulgaria

Bulgarian Fashion E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Bulgarian Fashion E-Commerce Market generated an e-commerce revenue of US$204m in 2024, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Bulgarian Fashion E-Commerce Market, monthly revenues in November of 2025 were US$23m. This represents a change of 20-25% from the previous month.

Bulgarian Fashion E-Commerce: Product Categories

In the Bulgarian Fashion E-Commerce Market, Apparel is the largest category, contributing 60% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Bulgarian Fashion E-Commerce

The largest e-commerce retailer in the Bulgarian Fashion E-Commerce Market is temu.com, with an online revenue of US$66m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is emag.bg, followed by aliexpress.com in third place.

# 1

temu.com

Biggest Category

Fashion

Biggest Country

United States

Growth 24/25

30-35%

Revenue (GMV)

US$66m

# 2

emag.bg

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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# 3

aliexpress.com

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue (GMV)
1.	temu.com	Fashion	United States	30-35%	US$66m
2.	emag.bg	Unlock	Unlock	Unlock	Unlock
3.	aliexpress.com	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Bulgarian Fashion E-Commerce Penetration: Online Market Share

The Bulgarian Fashion E-Commerce Market reached an online share of 20-25% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Top Shipping, Payment and Software Providers in Bulgarian Fashion E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Bulgarian Fashion E-Commerce Market, Speedy is the shipping provider offered by most e-commerce retailers, Cash on delivery (Cash on delivery) is the number one payment provider, and OpenCart the leading provider of shop software.

Bulgarian Fashion E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Bulgarian Fashion E-Commerce Market was 9.5-10.0%, while the cart abandonment rate was 84.5-85.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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