Fashion Industry in Finland

Finnish Fashion eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Finnish Fashion eCommerce Market generated an eCommerce revenue of US$1,204m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Finnish Fashion eCommerce Market, monthly revenues in May of 2025 were US$102m. This represents a change of 5-10% from the previous month.

Finnish Fashion eCommerce: Product Categories

In the Finnish Fashion eCommerce Market, Apparel is the largest category, contributing 58% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Finnish Fashion eCommerce

The largest eCommerce retailer in the Finnish Fashion eCommerce Market is zalando.fi, with an online revenue of US$153m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is shein.com, followed by hm.com in third place.

# 1

zalando.fi

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

US$153m

# 2

shein.com

Biggest Category

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# 3

H&M

Biggest Category

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	zalando.fi	Unlock	Unlock	Unlock	US$153m
2.	shein.com	Unlock	Unlock	Unlock	Unlock
3.	hm.com	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Finnish Fashion eCommerce Penetration: Online Market Share

The Finnish Fashion eCommerce Market reached an online share of 25-30% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 25-30% in 2025.

Top Shipping, Payment and Software Providers in Finnish Fashion eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Finnish Fashion eCommerce Market, Posti is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and Salesforce Commerce Cloud the leading provider of shop software.

Finnish Fashion eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Finnish Fashion eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

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