eCommerce Industry in Lithuania
eCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Lithuanian eCommerce Market generated an eCommerce revenue of US$945m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Lithuanian eCommerce Market, monthly revenues in April of 2025 were US$79m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Lithuanian eCommerce Market, Hobby & Leisure is the largest category, contributing 26% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Biggest Online Retailers
The largest eCommerce retailer in the Lithuanian eCommerce Market is pigu.lt, with an online revenue of US$100m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is senukai.lt, followed by barbora.lt in third place.
pigu.ltFashion
Lithuania
<0%
US$100m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | pigu.lt | Fashion | Lithuania | <0% | US$100m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Lithuanian eCommerce Market was 9.5-10.0%, while the cart abandonment rate was 76.5-77.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Add-to-Cart Rate
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2024Discount Rate
2024Return Rate
2024Averager Order Value
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