Hobby and Leisure Industry in Singapore
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Singapore Hobby & Leisure eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Singapore Hobby & Leisure eCommerce Market generated an eCommerce revenue of US$1,535m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 10-15%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Singapore Hobby & Leisure eCommerce Market, monthly revenues in May of 2025 were US$138m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Singapore Hobby & Leisure eCommerce: Product Categories
In the Singapore Hobby & Leisure eCommerce Market, Media is the largest category, contributing 32% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Media (32%)
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Biggest Online Retailers in Singapore Hobby & Leisure eCommerce
The largest eCommerce retailer in the Singapore Hobby & Leisure eCommerce Market is amazon.sg, with an online revenue of US$65m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is bullionstar.com, followed by sweelee.com.sg in third place.
amazon.sgUS$65m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.sg | US$65m | |||
| 2. | bullionstar.com | ||||
| 3. | sweelee.com.sg |
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Singapore Hobby & Leisure eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Singapore Hobby & Leisure eCommerce Market was 9.0-9.5%, while the cart abandonment rate was 80.5-81.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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